358 of You Built This. Let’s Go Bigger. [316]

Tomorrow morning, the 2027 MarCom Society Salary Survey opens.

This is year five. Last year, 358 of you answered, the biggest group we’ve ever had. And that data hasn’t sat on a shelf. I’ve watched people bring it into budget conversations. I’ve watched schools use it to set a fair salary range before they post a job. And more than a few of you have told me it gave you the nerve to ask for more.

That’s the whole point. Nobody is going to build a benchmark for us. So we build it ourselves.

A few things are different this year. The salary questions come first now, so the part that matters most gets answered before the bell rings or the head of school pops in. The whole thing takes about eight minutes, and a quarter of you finished it on your phone last year. Your answers stay anonymous. The drawings happen on a separate page after you submit, so your name never sits next to your numbers.

Everyone who finishes gets the full 2027 report before it goes public, plus an invite to a live walkthrough of the data. Submit by November 24, and you’re also in the early-bird drawing for a year of MarCom Society membership and a one-on-one strategy session with me.

One more thing. Last year, directors made up 54% of the responses. That means a lot of coordinators and associates never got counted. If you lead a team, send this to them tomorrow. Their numbers belong in this picture as much as yours do.

Until then, if you want to see how you compare to last year’s data, the salary comparison tool is still up at schneiderb.com/tools/salary-survey.

Your voice is what makes this work. It always has been.

Thanks,
Brendan

Most schools and nonprofits market from the inside out. Schools love to talk about themselves, whether it's their programs, rankings, test scores or outcomes. But prospective families and donors aren't just asking, "What do you have?" They're asking something much more personal, like, "Is this the place for someone like me?" or "Will my investment here matter?" Story answers those questions. Data doesn't.

RSVP today: https://community.marcomsociety.org/c/guest-experts-e2f31b/the-question-behind-the-question

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