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PROLOGUE
A short one this week, with one small favor.
Short one this week because I am packing.
Tomorrow I fly to San Diego for E3N's Enroll26 conference. On Wednesday afternoon, I am leading a pre-conference workshop on AI and marketing with Eugene Campbell of Kent School. Four hours, laptops open.
Here is the favor. If you read this newsletter and you will be there, find me and say hi. Tell me your name and your school. I have sent 309 of these to people I mostly never get to meet, and putting faces to the list is my favorite part of any conference.
I will be around all week, in sessions, in the hallways, and wherever the coffee is.
Not making the trip? Hit reply and introduce yourself anyway. Tell me your school and the one thing you are working on this fall. I read every one.
Back next week with a full issue on the budget conversation you will have in February and why it starts now.
Thanks,
Brendan
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Forward Together: A Symposium of Women School Leaders
Hosted by Pennsylvania Association of Independent Schools (PAIS)
Thursday, October 8th at The Baldwin School
This women's leadership program is designed to connect women leaders seeking to lead with greater intention, confidence, and balance. Through guided reflection, peer learning, and practical leadership tools, participants will explore how purpose, self-awareness, self-advocacy, and boundary-setting contribute to effective, sustainable and joyful leadership. This symposium will provide both personal insight and professional strategies that strengthen leadership capacity and well-being.
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Shape and Sharpen Your Marketing: 2 Questions to Ask Your 3 Audiences
It's the perfect time of year to set your school up for the enrollment season to come. Instead of guessing what marketing will resonate, ask two critical questions across three of your key audiences. Their answers will shape and sharpen your marketing strategy for years ahead.
Because it's not marketing if you're not gleaning insights from your market. And that's work AI can't do. But you can. Get your message right, and everything else follows.
In our time together, we'll share these two questions, discuss how to customize them, and cover what to do with the answers. You'll leave with the most valuable anchor tool for an effective marketing strategy.
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