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PROLOGUE
"I Didn't Realize How Stuck I Felt"
A colleague told me something a few years ago that I've never forgotten.
"I didn't realize how stuck I felt until I started looking."
She wasn't unhappy, exactly. She was just tired of wondering. So one Tuesday night, she spent twenty minutes on a job board. Not applying. Just looking.
That twenty minutes changed the next five years of her career.
The MarCom Society job board has dozens of open school marketing and communications roles right now. CMOs, directors, managers, and specialists, from Middletown to Los Altos.
If you've been quietly wondering what else is out there, it's worth twenty minutes.
Thanks,
Brendan
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SPONSOR
A strategy built on the business model, not bolted onto it.
My friend Peter Baron at MoonshotOS has been quietly doing something I wish more firms would do. He starts strategic planning with a hard look at the school's business model. Enrollment pressure. Revenue pressure. The stuff most plans skip right over.
Then he and his team build a three-year competitive strategy on top of that foundation, and stay with the school to actually execute it.
If your head of school is staring down another planning cycle and wondering if there's a better way, forward this to them.
UPCOMING EVENT
For MarCom Society Members Only
Beware the Em-Dash
The Limitations of AI in creating school messaging and marketing
There’s no question that AI can be a tremendous asset in creating and refining marketing and messaging for schools. But there are also significant limitations to using AI, and the proliferation of em-dashes is just the tip of the iceberg. AI can significantly limit creativity, originality, and depth, diminishing effectiveness and leaving lots of sizzle but little steak. In this presentation, you will learn more about AI’s limitations and, through specific examples, discover strategies to realize the fullest potential of AI.
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Whenever You're Ready, There Are 5 Ways I Can Help You
Fractional Digital Marketer Program: Our flagship consulting program, where we help you get more inquiries by implementing inbound marketing, Google Ads, Meta Ads, SEO, Reputation Management, and blogging for you! Learn more.
School Marketing The Right Way: Purchase my new book about school marketing. It was the book that I wished existed when I started my journey with marketing a school. Purchase.
SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
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