Issue 215

December 02, 2024

In partnership with

PROLOGUE
New Newsletter Format

Welcome to the latest version of the School Marketing Insider Newsletter!

Why the change?

Well, to be honest, the platform where I previously hosted the newsletter has had a few issues, and I’m not confident in its long-term viability.

So, I made the change to a new newsletter host, and today is the first issue.

Please be on the lookout for new features, sections, and content over the coming weeks.

With all these changes, please know that what won’t change is that I will publish an issue each Monday morning and that it will include great content that I think you should read, watch, or listen to.

If you have any feedback, positive or negative, please reply to this email and let me know. I am always on the lookout for constructive criticism to improve the newsletter.

Thanks, and with appreciation,
Brendan

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UPCOMING EVENT

Unleash Your Leadership Potential at the Aspiring Leaders Summit – And It’s FREE!

Are you ready to lead your school’s marketing, admissions, or communications to the next level? The Aspiring Leaders Summit is your opportunity to gain insider strategies, actionable insights, and the inspiration you need to make an impact.

This free virtual event is packed with visionary speakers and tailored sessions designed to empower emerging leaders like you in the K-12 space.

✅ What You’ll Learn:

  • Leadership: Building the competencies needed to lead confidently and effectively

  • Independent School Business Fundamentals: Essential financial and operational insights for aspiring leaders

  • Resume Building: Crafting a standout resume that reflects your leadership potential

  • Strategy: Developing strategic thinking skills for immediate impact in your current role

  • Career Development: Charting your path and setting actionable goals for career growth

Who Should Attend:

School marketers, admissions professionals, and communication specialists who are ready to step into leadership roles—or sharpen their skills as industry trailblazers.

📅 When: January 15, 2025
📍 Where: Virtual—attend from anywhere!
💡 Don’t miss this chance to grow your skills and transform your leadership journey.
👉 Register for FREE today: https://summit.moonshotos.com/

Your next big career move starts here. Are you in?

RECOMMENDED READING

Does Social Media Produce ROI? Five Critical Considerations

Explore five ways social media can drive positive ROI for schools, from boosting enrollment to building community support.

socialschool4edu.com/does-social-media-produce-roi-five-critical-considerations

100 Notable Books of 2024

Here are the year’s notable fiction, poetry and nonfiction, chosen by the staff of The New York Times Book Review.

www.nytimes.com/interactive/2024/11/26/books/notable-books.html

The Power of Mindfulness

Integrating practical mindfulness into daily routines enhances boys' performance in social, academic, and athletic settings, as well as supports their overall development.

boyseducation.us.edu/blog/power-of-mindfulness

9 Best SEO Plugins For WordPress To Boost School Websites

Explore the best SEO plugins for WordPress that can boost your school website's performance, drive traffic, and improve enrollment.

blog.schneiderb.com/9-best-seo-plugins-for-wordpress-to-boost-school-websites

Brendan Schneider (@schneiderb.com)

I’m on BlueSky. Are you?

If you are, please follow me there, and I’ll follow you back.

bsky.app/profile/schneiderb.com

RECOMMENDED VIEWING

RECOMMENDED LISTENING

Six Steps to Create a Persona Based Storytelling Campaign for Schools | Lisa Leidy  - Upgrade School Marketing

Learn to create school marketing campaigns based on persona-based storytelling from Lisa Leidy of Square Spot Design in this podcast.

upgradeschoolmarketing.com/podcast/six-steps-to-create-a-persona-based-storytelling-campaign-for-schools-lisa-leidy

MARCOM JOB

Director of Communications, Marketing, and Development - Chatham Day School

The Director of Communications, Marketing and Development is a senior leadership position at Chatham Day School. The Director will serve as a primary creative force behind all internal and external communications, taking the lead on guiding and interpreting institutional identity and brand. The Director will be responsible for the parent and alumni engagement and fundraising activities at the school, most notably the annual fund and the school’s yearly Gala, and The Director will work closely with the Head of School, the Associate Head of School, and the Director of Admissions to make connections with and build a strong culture of philanthropy within the community. The person in this position will engage all members of the school community (and community at-large) with conversations and moments into compelling marketing, fundraising, and community-building narratives conveyed visually through printed materials, web content, dynamic photographs, inspiring and/or humorous videos, and engaging social media.

jobs.marcomsociety.org/job/director-of-communications-marketing-and-development

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

Promote yourself to 5,000+ subscribers by sponsoring this newsletter. Email me at [email protected].