Issue 218

December 23, 2024

In partnership with

PROLOGUE
My Upcoming Book

I hope that your holiday break has begun and that you’re reading this from any place other than school. 

I’ll keep it short today, but I wanted to let you know that Christmas came early for me this past Saturday.

The first physical copy of my new book, School Marketing The Right Way, was delivered to my house and was in my hands.

I can’t believe it.

I hope you have a wonderful holiday season filled with family, friends, rest, and a beverage of your choice.

Thanks,
Brendan

P.S. I’ll share information soon on how to purchase your copy.

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UPCOMING EVENT

In today’s highly competitive educational marketplace, schools must be able to differentiate themselves to meet enrollment goals and achieve overall success. 

But differentiating is a challenge. It’s difficult to articulate how your school stands apart from the competition in authentic, relevant ways that resonate with parents.

In this content-packed webinar, you will learn …

  • How to use data-inspired messaging to create a differentiation blueprint for your school.

  • Various approaches and perspectives you can use to uncover and communicate what makes your school distinct and sets it apart from other schools.

  • How to describe what your school offers in ways that address the needs and interests of parents and children

Register for the webinar here

RECOMMENDED READING

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Harness the power of narrative transportation to create compelling marketing stories that connect with your audience and drive real results.

blog.hubspot.com/marketing/narrative-storytelling-marketing

What Does Instagram’s Hashtag Move Mean for Marketers?

Instagram ended hashtag following this week. Some experts say it’s time to rethink your brand’s hashtag strategy, and some of their ideas may sound familiar to get your content discovered.

contentmarketinginstitute.com/articles/instagram-ends-hashtag-following

Greenfield Scenarios

If you were starting from scratch, what would you do?

kanahoma.substack.com/p/greenfield-scenarios

The 5 Areas of Professional Development with the Highest ROI for Higher Ed Marketing Teams

Professional development isn’t taking a break from work, it’s strategic preparation to meet the new challenges of marketing.

www.caylor-solutions.com/5-areas-professional-development

20 Tips for School Social Media

School social media is a powerful marketing and communication tool for families. Learn how to market your school on social media with these 20 tips!

blog.schoolmint.com/20-tips-for-school-social-media

RECOMMENDED VIEWING

RECOMMENDED LISTENING

Reimagine the school business model – interview with Peter Barron

In this special interview episode, we are joined by Peter Barron, who served as the Chief Member Relations Officer for the US Enrollment Management Association, directing their marketing and communications, member recruitment and retention, leadership training programs, and research. He introduces us to his new business, MoonshotOS, which is designed to help education leaders to reimagine the independent school business model. We also discuss the findings of a survey Peter conducted on school leaders, including eight business competencies that directly affect school leaders.

www.imageseven.com.au/195-reimagine-the-school-business-model-interview-with-peter-barron

MARCOM JOB

Director of Communications @ Breck School

Breck School seeks a driven, thoughtful, and creative individual to direct the Communications Department. The Director is responsible for the development and implementation of a comprehensive and dynamic communications strategy aligned with the school’s mission and values and delivering on it through internal and external communications.

jobs.marcomsociety.org/job/director-of-communications-68

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

Promote yourself to 5,000+ subscribers by sponsoring this newsletter. Email me at [email protected].