Issue 220

Author

Brendan Schneider
January 06, 2025

In partnership with

PROLOGUE
Changes to the MarCom Society, Including Price

I love getting emails from school marketers. It's amazing how two completely different questions can arrive in my inbox and highlight the same issue.

In December, I received an email from a marketing director at a K-12 school in Florida asking about project management tools to help handle all her tasks as a one-person marketing office. I also received an email from a Director of Strategic Communications at a school in California lamenting that she didn't have enough professional development dollars to attend all the conferences she wanted.

These emails reminded me why I started the MarCom Society in the first place - to create a supportive community for school marketing professionals facing these exact challenges. And today, I'm excited to share some big changes coming to MCS that directly address those pain points and many more.

Starting today, we're rolling out a completely reimagined programming schedule designed to provide ongoing support and skill development throughout the year. Think of it as having a marketing conference whenever you need it, right from your desk.

Every month, you'll have access to:

  • Guest Experts - A live session with guest experts sharing their proven strategies

  • Lunch & Learn - Practical "over-the-shoulder" training sessions where you can watch and learn specific tools and tactics

  • Quick Wins - Quick win sessions focused on immediately implementable strategies

  • Co-Working Accountability Sessions - Join, say hello, and share what you're working on, work on it, then check in at the end to share how it went.

But that's not all. Each quarter, we're adding:

  • Book Club - A book club focused on marketing and leadership development

  • Online Course - A deep-dive course on emerging topics like AI in school marketing or advanced digital strategies

We are keeping the ongoing:

  • Mastermind Groups - Small groups meet every three weeks to help support each other and grow as MarCom professionals.

  • Video Ask - You can privately ask me your marcom question.

With these enhanced offerings, our annual membership rate will increase to $1,000 per year starting January 13, 2025. But here's the good news - if you act in the next two weeks, you can lock in our current $600 per year rate.

Whether you're managing social media single-handedly or leading a department, our goal remains to provide the support and resources you need to tell your school's story effectively.

Got questions about the changes? Drop me a note - I'd love to hear from you.

Here's to growing together,
Brendan

P.S. Starting February 1, 2025, we will also offer a $7,000-per-year VIP tier that includes everything above PLUS monthly private advising calls and a digital audit of your digital marketing efforts. Reply to this email if you’d like to learn more.

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UPCOMING EVENT

The Aspiring Leader Summit is a free virtual event designed for independent school professionals looking to grow into leadership roles. 

It features expert-led sessions on leadership, strategy, business acumen, resume building, and career development. 

Attend live for free or pay $50 to receive the event recordings.

Aspiring Leader Summit

Unlock Your Path to Leadership in Independent Schools

summit.moonshotos.com

RECOMMENDED READING

How To Get More Subscribers For Your School YouTube Channel

Get more subscribers for your school’s YouTube channel by optimizing your content, improving production quality, and engaging with your audience.

blog.schneiderb.com/how-to-get-more-subscribers-for-your-school-youtube-channel

5 Categories of Instagram Reels to Try at Your School

Discover 5 creative Instagram Reels categories to elevate your school’s social media presence and celebrate your school community.

socialschool4edu.com/5-categories-of-instagram-reels-to-try-at-your-school

The Ultimate Guide to TikTok Fonts: Best Generators and In-App Fonts for 2025

When discussing TikTok with my Fractional CMO clients, the focus is usually as it should be on the quality of the video content itself to engage with the

nealschaffer.com/tiktok-fonts

Why Creativity Is the Superpower Marketers Need in the Age of AI

Earlier this year, I was invited to keynote the Asia Pacific Media Forum (APMF) in Bali. What a privilege it was not only to keynote such a prestigious event, but also visit the magical country of Bali…for the first time! (video is included at the end) The team shared pictures and video from the event, and in the spirit of sharing, I’d like to also share it with you. Make.Your.Mark. In a world reshaped by digital disruption and shifting consumer...

briansolis.com/2024/12/why-creativity-is-the-superpower-marketers-need-in-the-age-of-ai

7 scroll-stopping YouTube Shorts ideas for brands (with examples)

Looking for fresh YouTube Shorts ideas? Discover how to make the most of the platform and get inspired with real brand examples.

sproutsocial.com/insights/youtube-shorts-ideas

12 Genius Ways to Use NotebookLM That Will Change Your Workflow

Discover 12 powerful NotebookLM use cases to boost productivity, streamline workflows, and unlock new possibilities with AI-powered tools.

www.geeky-gadgets.com/notebooklm-workflow-optimization-tips/#google_vignette

RECOMMENDED VIEWING

RECOMMENDED LISTENING

MARCOM JOB

Director of Strategic Marketing and Communications @ Franklin Road Academy

The Director of Strategic Marketing and Communications serves as the lead communicator and chief storyteller for Franklin Road Academy (FRA). This individual oversees integrated marketing, public relations, crisis communications, website, and social media efforts, working collaboratively to advance the mission and reputation of FRA. Reporting to the Head of School and the Assistant Head for External Affairs, the Director leads a four-person team and is a key member of the School’s senior leadership team.

jobs.marcomsociety.org/job/director-of-strategic-marketing-and-communications-12

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

Promote yourself to 5,000+ subscribers by sponsoring this newsletter. Email me at [email protected].