Issue 221

Author

Brendan Schneider
January 13, 2025

PROLOGUE
A Personal Request: My New Book is Here! (And It's Just $0.99!)

You know those moments when your heart is racing with equal parts excitement and nervousness?

That's exactly where I am right now as I write this email. After months and months of pouring my heart, experience, and every marketing insight I've gained over the years into words, my book "School Marketing the Right Way" is finally available on Kindle!

I still remember sitting in that tense boardroom in 2008, watching our enrollment numbers drop and feeling the weight of responsibility on my shoulders. That crisis became the catalyst for everything I've learned about school marketing, insights I've now compiled into this book.

Here's where I could use your help: The Kindle version is launching at a special price of just $0.99 (yes, less than your morning coffee!) until January 27, 2025. The paperback will follow on January 28, but I wanted to give my community first access to this digital version at this special price.

I've packed this book with everything I wish I'd known when I started:

  • How to create marketing strategies that work for schools

  • Real-world examples from the trenches

  • Step-by-step guides for digital marketing success

  • Practical templates you can implement immediately

If you find value in my weekly newsletters and blog posts, I think you'll find this book to be an invaluable resource for your school's marketing journey. And if you do pick up a copy, I would be incredibly grateful if you could leave an honest review on Amazon. Your feedback helps other school marketers find this resource and helps me understand how to serve our community better.

Here's the link: https://a.co/d/a0hACLA

Thank you for being part of this journey. Your support, engagement, and feedback over the years have helped shape not just this book but the entire SchneiderB community.

Here's to elevating school marketing together!

Thanks,
Brendan

P.S. Remember, the $0.99 price is only available until January 27. After that, it will return to its regular price. I'd love to hear what you think of it!
P.S.S. In case you’re wondering, the paperback version will be released on January 28, 2025.

SPONSOR
Introducing School Partner Connect for School Leaders

School Partner Connect is the platform that connects school leaders with a network of expert partners to get their projects and strategic initiatives seamlessly off the ground. When a school leader submits a project to School Partner Connect, they are contacted by experts who are best suited to meet their school’s specific needs. The result is a simplified procurement process, less time vetting external school partners, and greater access to experts in the independent school sector. 

Our 50+ experienced K12 external school partners support school leaders with projects in Advancement, Athletics, Business Office, Coaching & Mentoring, Culture & Community, Enrollment Management, Governance, Innovation & Strategy, Leadership Search, Marketing & Communications, Professional Development, Risk Management, Strategic Planning, and Tech, Data & AI.

What will you be working on in 2025? 

Testimonial from Neal Brown, Interim Head of School, Friends Community School

"Chris Pryor of Lead Team Partners was instrumental in helping me to connect me with search firms that were well suited for my school and for the role we were looking to fill. I appreciated that Chris took the time to get to know me, to understand more about my school and our needs, and to talk with me about the different ways that searches can be supported by outside consultants. As someone who has only hired one Director of Advancement during my years as a head, this was enormously helpful. I'm pleased that I had a number of well qualified search consultants to choose from, and that we are now moving ahead with our search. Chris continues to check in with me about how it is going too. This service feels unique and fills a great need."

UPCOMING EVENT

For MarCom Society Members Only

Lunch and Learn Session: R.A.C.E.Q Prompt Method for AI

In this Lunch & Learn Live Session, Brendan will share the R.A.C.E.Q Method for prompting AI that will dramatically improve your use of generative AI. He will also share a couple of use cases to help school marketers in their daily work.

RECOMMENDED READING

19 Simple Free Or Low-Cost School Marketing Strategies

This post will cover a variety of low-cost school marketing strategies that are easy to implement and have a significant impact.

blog.schneiderb.com/19-simple-free-or-low-cost-school-marketing-strategies

The Power of Video Marketing in Education

Video marketing is becoming one of the most effectives tools in your tool kit to engage prospects. Whether it is through OTT platforms, quick YouTube ads, or even a gif to enhance your digital disp…

marketingwithwillpower.wordpress.com/2025/01/06/the-power-of-video-marketing-in-education

The Biggest Mistake We Make When Asking: "Where Are My Customers?"

It's January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments.

sparktoro.com/blog/the-biggest-mistake-we-make-when-asking-where-are-my-customers

The Simple Three-Step Deck

When it comes to creating presentations or decks, I follow a simple framework that has become my go-to approach over the years: Situation, Opportunity, Approach. It's clean, intuitive, and most importantly, it works. This structure has not only streamlined how I communicate ideas but also helped me cut through the clutter to deliver clear, actionable strategies.

kanahoma.substack.com/p/the-simple-three-step-deck

5 Categories of Instagram Reels to Try at Your School

Discover 5 creative Instagram Reels categories to elevate your school’s social media presence and celebrate your school community.

socialschool4edu.com/5-categories-of-instagram-reels-to-try-at-your-school

How to Handle Your School’s Rogue Social Media Accounts

Suddenly, your school’s brand is scattered, each with different logos, messages, and quality. Centralize your social efforts for consistent branding and control of the narrative.

www.finalsite.com/blog/p/~board/b/post/handle-fake-social-media-accounts-for-school

RECOMMENDED VIEWING

Apple Notes introduces Apple Intelligence on macOS to Apple Notes, and here's how it works.

MARCOM JOB

Marketing, Communications & Advancement Associate @ Leysin American School

The Marketing, Communications & Advancement Associate is a full-time, year-round position that reports directly to the Director of Institutional Advancement. This position will assist with all aspects of advancement at Leysin American School in Switzerland.

jobs.marcomsociety.org/job/marketing-communications-advancement-associate

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

Promote yourself to 5,000+ subscribers by sponsoring this newsletter. Email me at [email protected].