Issue 222

Author

Brendan Schneider
January 20, 2025

In partnership with

PROLOGUE

Today, we pause to honor Dr. Martin Luther King Jr. and reflect on his enduring legacy. While much will be written about his extraordinary achievements, I find myself thinking about something more fundamental – his ability to articulate a vision that moved people to action.

Dr. King didn't just speak about change; he helped people see it. His words painted vivid pictures of possibility that resonated deep in people's hearts. "I have a dream" wasn't just a speech – it was an invitation to imagine a better future.

This makes me wonder: What dreams are we helping others see? In our daily work of telling our schools' stories, are we simply sharing information, or are we inviting our communities to imagine what's possible?

Dr. King reminds us that the most powerful stories aren't just about what is but what could be.

Wishing you a meaningful MLK Day.

Thanks,
Brendan

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MARCOM JOB

Director of Marketing and Communications @ Gould Academy

Reporting to the Assistant Head of School for Enrollment, the Director of Marketing and Communications serves as the primary creative force behind all internal and external communications, shaping and interpreting institutional identity and brand. This role is responsible for developing and executing a cohesive marketing and communications strategy to enhance the school’s reputation, meet enrollment goals, and engage diverse audiences, including prospective families, alumni, and other key stakeholders.

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