Issue 225

Author

Brendan Schneider
February 10, 2025

In partnership with

PROLOGUE
My book is available in paperback!

I've been absolutely blown away by the response to "School Marketing the Right Way."

Your messages, photos of the book arriving, and LinkedIn posts have made this journey even more meaningful. It's humbling to see the book finding its way into the hands of school marketers across the globe - from Australia to the East Coast and everywhere in between.

For those who prefer physical books, I wanted to remind you that the book is available in both paperback and hardback formats, in addition to the ebook version.

The book represents everything I wish I'd known when I started in marketing and admissions. It's the culmination of years of learning, testing, and refining strategies that actually work for schools. But more than that, it reflects the conversations I've had with many of you through this newsletter and at conferences over the years.

Thank you for being part of this journey.

Your questions, challenges, and successes have helped shape not just this book but how we think about school marketing as a whole.

Thanks,
Brendan

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RECOMMENDED READING

How to use Apple's new event planning 'Invites' app

Apple has released a new Invites app that is designed to make it easy for you to create custom invitations for your next event.

techcrunch.com/2025/02/09/how-to-use-apples-new-event-planning-invites-app/?guccounter=1

Marketing Toolkit To Improve Your Content Operations

You’ve got a lot to do on your marketing and content plate. Make all those tasks easier and deliver the taste of success with these proven tips, templates, and cheat sheets to improve your content operations. Pick one to start today.

contentmarketinginstitute.com/articles/tips-templates-checklists

Engaging a copywriter for your school's website

Building a snazzy new website and need words to bring it to life? Here's how to engage a professional copywriter to get it done right.

insights.digistorm.com/en-us/copywriter-school-website

10 Costly Enrollment Marketing Mistakes Schools Keep Making

Avoid the top 10 enrollment marketing mistakes that private schools make and discover actionable strategies to enroll more families.

www.enrollmentcatalyst.com/2025/02/05/10-costly-enrollment-marketing-mistakes-schools-keep-making

Bridging the Brand Gap

The brand gap is the single most important reason that schools are not realizing enrollment and fundraising goals.

englishmarketingworks.com/bridging-the-brand-gap

Managing Your School's Facebook Page: A Comprehensive Guide to Meta Business Portfolio

Managing your school's Facebook page becomes effortless with this step-by-step guide to setting up Meta Business Portfolio properly.

socialschool4edu.com/a-comprehensive-guide-to-meta-business-portfolio

RECOMMENDED VIEWING

MARCOM JOB

Director of Marketing & Communications @ Ravenscroft School

We are looking for a Director of Marketing & Communications to join our community of educators that actively strive to be diverse, equitable and inclusive. Our candidates should demonstrate empathy, knowledge and an understanding for the diverse backgrounds in our community; place an importance on genuine and authentic connections with students, faculty, staff and parents; be able to work collaboratively with team members of diverse backgrounds; and have the capacity to model an attitude of unyielding curiosity and a growth mindset.

jobs.marcomsociety.org/job/director-of-marketing-communications-33

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

Promote yourself to 5,000+ subscribers by sponsoring this newsletter. Email me at [email protected].