Issue 226

Author

Brendan Schneider
February 17, 2025

In partnership with

PROLOGUE
The 2025 MarCom Salary Survey Is Almost Ready…

The early results are in - and they tell a fascinating story about the transformation of marketing and communications roles in K12 schools. With a record-breaking 279 respondents (a 44.6% increase from 2024), the 2025 MarCom Society Salary Survey provides our most comprehensive look yet at the changing landscape of school marketing.

This year's survey breaks new ground, venturing beyond traditional compensation metrics to capture the full picture of what it means to be a MarCom professional in education today. For the first time, we're revealing insights into work-life balance, remote work patterns, and career satisfaction levels - data that's never been available to our community before.

Want a glimpse of what's inside? The full report includes:

  • A first-ever analysis of how MarCom professionals split their time between strategic planning and tactical execution

  • Detailed data on remote work evolution since COVID-19

  • Professional development investment trends and priority areas

  • And, of course, the latest compensation trends across roles, regions, and school types

The 2025 Salary Survey report will be available soon!

While you wait for the report, please check out open positions at the MarCom Society Job Board: https://jobs.marcomsociety.org/jobs/

Thanks,
Brendan

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SPONSOR
Discover ByDesign – Your Ultimate Tool for Staying Organized!

ByDesign empowers educators and students to streamline their busy lives by combining tasks, notes, and calendars in one simple app. With thousands already using ByDesign to boost productivity and time management, it’s quickly becoming the go-to choice for better organization and planning.

RECOMMENDED READING

Perplexity launches its own freemium ‘deep research’ product

Perplexity has become the latest AI company to release an in-depth research tool, with a new feature announced Friday. Google unveiled a similar feature

techcrunch.com/2025/02/15/perplexity-launches-its-own-freemium-deep-research-product

Should You Toss Your Editorial Calendar in Favor of This Marketing Strategy?

Ever stopped to ask why your brand uses an editorial calendar? Marketing maverick Ryan Brock thinks it’s about time you do and offers up an alternative that can deliver content ROI more quickly.

contentmarketinginstitute.com/articles/pillar-based-marketing

19 Email Marketing Examples to Inspire Better Results

Crafting a successful email marketing campaign can be a challenge. Studying real-world examples can help inspire your own breakthroughs in email marketing

nealschaffer.com/email-marketing-campaign-examples

Best 15 Podcast Hosting Platforms Ranked: Find the Right Fit for Your Show

Similar to how websites require a web host, if you want to publish your podcast and disseminate it to all of the major podcasting apps such as Apple

nealschaffer.com/podcast-hosting

What to do when you kind of hate what you see

This can happen, even with a fantastically talented creative. But how you offer your reaction will make a big difference in what happens next. So try not to give in to the urge of an automatic No.

www.imageseven.com.au/what-to-do-when-you-kind-of-hate-what-you-see

Digital Marketing Strategies for International Student Recruitment

Enroll Media provides ways your school can get started on building your international digital marketing presence.

www.enrollmediagroup.com/blog/digital-marketing-strategies-for-international-student-recruitment

Brendan Schneider (@schneiderb.com)

I’m on BlueSky. Are you?

If you are, please follow me there, and I’ll follow you back.

bsky.app/profile/schneiderb.com

RECOMMENDED VIEWING

RECOMMENDED LISTENING

Cracking the Code: Is Yours a Market or Marketing Challenge?

Learn how independent schools can diagnose enrollment challenges—market shifts or marketing missteps—and apply the right strategy for sustainable growth.

www.moonshotos.com/is-yours-a-market-or-marketing-challenge

MARCOM JOB

Digital Media Specialist @ Oak Knoll School of the Holy Child

Oak Knoll seeks a creative and motivated Digital Media Specialist to join our award-winning Marketing and Communications team. This role is an exciting

jobs.marcomsociety.org/job/oak-knoll-school-of-the-holy-child-summit-nj-digital-media-specialist

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

Promote yourself to 5,000+ subscribers by sponsoring this newsletter. Email me at brendan@schneiderb.com.