Issue 228

Author

Brendan Schneider
March 03, 2025

In partnership with

PROLOGUE
I Was A Podcast Guest

I'm excited to share that I recently had the opportunity to chat with Andrea Gribble on her podcast about school marketing strategies that work. If you're not familiar with Andrea, she's the founder of #SocialSchool4EDU and a true powerhouse when it comes to helping schools tell their stories effectively on social media.

In our conversation, we dove deep into the common marketing mistakes schools make, how to identify your ideal prospective families, and the types of social media stories that genuinely resonate with your community.

Andrea and I share a strong belief that effective school marketing isn't about flashy campaigns or complex strategies—it's about consistently sharing the authentic stories happening within your school walls every day.

Ready to Listen?

You can listen to our full conversation on Andrea's podcast, or you can watch the video recording below. And if you're ready to dive deeper into these strategies, my book School Marketing The Right Way provides a comprehensive roadmap.

I'd love to hear your thoughts on the podcast or any questions you might have about effective school marketing strategies. Just hit reply to this email!

Thanks,
Brendan

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UPCOMING EVENT

Free Webinar Series for Small Shop Development Teams

Join our free Small Development Shop Webinar Series, designed for advancement professionals who wear multiple hats and are looking for strategic, efficient solutions. Click here to sign up to receive reminders about registering for these webinars!

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RECOMMENDED READING

Apple will let parents share their kids’ ages to limit app access

New child safety features will roll out sometime this year.

www.theverge.com/news/621195/apple-parents-kids-accounts-share-age-ranges

The 7 Principles of Conversion-Centered Landing Page Design

Designing an optimized landing page isn’t just a task — it’s an art form. Here's how to use design for conversion.

blog.hubspot.com/marketing/principles-of-conversion-centered-landing-page-design

How to Take a More Goal-Oriented Approach to Marketing Data

The term ‘do more with less’ can be enough to make marketers wince. While budgets and resources tighten but pipeline targets grow, it can feel

www.convinceandconvert.com/digital-marketing/how-to-take-a-more-goal-oriented-approach-to-marketing-data

How to Optimize a Silent Background Video for Your Website's Hero Area

Adding a silent background video to your website’s hero area can elevate the user experience, providing a dynamic and visually engaging introduction to your site. However, optimizing the video is crucial to ensure it enhances your website without negatively impacting performance. In this post, we’ll cover the ideal video size and length, key settings for…

designtlc.com/how-to-optimize-a-silent-background-video-for-your-websites-hero-area

Marketing as a Collaborator Instead of a Supporter

Marketing has long been viewed as a support function—the department you call when you need a flyer, a social media post, or an email blast. This outdated perception and subsequent use of a marketing department is a disservice to not only your marketing team, but your organization as a whole.

www.elevatemarketingstrategy.com/blog/collaborativemarketing

RECOMMENDED VIEWING

RECOMMENDED LISTENING

Why Heads must own marketing

In this episode, Brad and Scully discuss why school Heads must take ownership of their school marketing. They investigate the three main roles of marketing in schools, highlight where leadership is essential and examine the leadership mindset required to balance strategy and promotion with the goal of helping Heads recognise their influence and maximise their marketing impact.

www.imageseven.com.au/199-why-heads-must-own-marketing

MARCOM JOB

Digital Marketing Manager @ McDonogh School

Reporting to the Chief Marketing and Communications Officer, the Digital Marketing Manager will drive McDonogh's digital presence while advancing the School's Mission, Vision, and Values. This role requires a strategic thinker and skilled storyteller who can transform ideas into compelling digital content across multiple platforms.

jobs.marcomsociety.org/job/digital-marketing-manager-6

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

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