Issue 231

Author

Brendan Schneider
March 24, 2025

In partnership with

PROLOGUE
2025 MarCom Society Salary Survey Results Are Here!

Exciting news this week – the 2025 MarCom Society Salary Survey results are officially live and ready for you to explore! Whether you're curious about how your compensation stacks up against your peers or planning your next career move, this comprehensive survey provides invaluable insights into our profession.

Download Your Copy Now

Ready to see the full results?

Dive Deeper with the Google NotebookLM Podcast

Want more insights? Check out our special podcast created by Google NotebookLM. We explore trends, discuss implications for our profession, and offer some thoughts on how you might use this data in your next salary negotiation.

Listen now:

As always, I'd love to hear your thoughts and reactions to this year's findings.

Are you surprised by any of the results?

How does your experience compare?

Hit reply and let me know!

Thanks,
Brendan

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SPONSOR
The MarCom Society

Join the MarCom Society, the premier membership community designed exclusively for K12 school marketing and communications professionals like you. In today's ever-evolving digital landscape, navigating marketing challenges alone can feel overwhelming. The MarCom Society offers practical resources, live training sessions, and an engaged network of peers dedicated to helping you improve your school's outreach, enrollment, and communication strategies. Delve into meaningful conversations, share insights, and elevate your marketing expertise alongside professionals who truly understand your world. Step into this supportive community today and take your school marketing efforts to the next level!

UPCOMING EVENT

For MarCom Society Members Only

School Marketing The Right Way Book Discussion

Hello, book clubbers! We're back, and our first book of 2025 is my new book, School Marketing The Right Way.

I'm excited and nervous to share this with you and can't wait to discuss the book.

Sponsored
Absolutely AgenticThe big story in AI - written by humans, not robots.

RECOMMENDED READING

Don't Forget About Your Website!

Your website is the home base of your marketing efforts. It is the first impression for prospective members + families, donors, other constituents, and those that happen upon your site from Google, Bing (seriously), and even still Yahoo. Some organizations neglect the very thing that marketing tacti

www.elevatemarketingstrategy.com/blog/yourwebsite

5 Digistorm Funnel automations for busy admissions teams

Five must-have Digistorm Funnel automations for more successful admissions teams.

insights.digistorm.com/en-us/5-automations-for-admissions-teams

March Madness and Lessons in the Unexpected

Today and tomorrow are officially holidays in our house as March Madness kicks off. Getting our middle son to go to school today, knowing he was going to miss the first three hours of games this afternoon, was an act of God, but I reassured him he would still have eight hours of games to watch this afternoon and evening.  As I hit the final submit button on my bracket for our extended family’s March Madness pool, I reminisced about how much I cared about my picks when I was fourteen years old. I

www.backroadstrategy.com/post/march-madness-and-lessons-in-embracing-the-unexpected

Meta Ads Audit: Evaluation of Ads

A guide to auditing Meta ads covering ad volume, rotation, format, copy, creative, and website destinations for improved performance...

www.jonloomer.com/meta-ads-audit-evaluation-of-ads-and-creative-elements

Elevating enrolment experiences for long-term success

A delirious new dad paces the hospital car park. Through bleary eyes, he submits his firstborn’s enrolment application to secure a Year 7 place at the school of their dreams. Your school. What happens next determines if your school remains their dream

www.imageseven.com.au/elevating-enrolment-experiences-for-long-term-success

Why Private Schools Should Post Tuition on Their Website

Should your private school post tuition on its website? Transparency builds trust, helps families self-select, and improves enrollment inquiries. Learn why listing tuition—along with affordability options—is the best strategy for your school. Read more!

www.enrollmentcatalyst.com/2025/03/13/why-your-school-should-post-tuition-on-your-website

RECOMMENDED VIEWING

RECOMMENDED LISTENING

MARCOM JOB

Communications and Marketing Associate @ The Speyer Legacy School

The Speyer Legacy School seeks a full-time Communications and Marketing Associate. The person in this position plays an important role in developing and implementing Speyer’s comprehensive marketing and communications plan and is responsible for helping Speyer tell its story in compelling ways.

jobs.marcomsociety.org/job/communications-and-marketing-associate-6

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

Promote yourself to 5,000+ subscribers by sponsoring this newsletter. Email me at [email protected].