Issue 233

Author

Brendan Schneider
April 07, 2025

In partnership with

PROLOGUE
Self-Care During the End-of-Year Rush

As the school year races toward its finale, the pace often intensifies rather than slows down. Events stack up, deadlines loom, and your to-do list seems to multiply overnight.

During this hectic season, remember that self-care isn't selfish—it's essential.

Even a brief fifteen minutes of quiet reflection, a short walk outside, or simply enjoying your morning coffee without multitasking can replenish your depleted energy reserves.

When we neglect ourselves, our creativity suffers and our strategic thinking dims, ultimately affecting the quality of our marketing efforts.

By deliberately scheduling small moments of restoration throughout your week, you're not just surviving the end-of-year chaos—you're ensuring you can bring your best self to those final projects and celebrations that deserve your full presence and creativity.

Thanks,
Brendan

SPONSOR
Free Webinar: Reimagining the Applicant Journey & Enrollment Funnel

Join this must-see presentation for an inside look at how EMA's reimagined School Search—coming soon to Admission.org—will greatly enhance EMA's reach with prospective families and streamline their connection to schools.

POLL

Do you take time for yourself/prioritize self-care?

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Use AI as Your Personal Assistant

Ready to save precious time and let AI do the heavy lifting?

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UPCOMING EVENT

For MarCom Society Members Only

Taming Project Management: See our Asana Set-Up by Dakota Suomela

Join MarCom Society member Dakota Suomela, Marketing & Communications Manager at The Oaks Academy, for a live look at her Asana setup, designed to help her marketing and communications team manage projects. Don't miss this opportunity to see real-life examples and ask questions about maximizing efficiency and communication within your team and school.

RECOMMENDED READING

4 Easy Ways to Make Sure No One Can Read Your Text Messages

To keep your texts safe from prying eyes, make sure they’re encrypted with these 4 tips.

www.nytimes.com/wirecutter/reviews/encrypt-your-text-messages

Harnessing AI for effective content

In the ever-evolving realm of digital marketing, school marketers are increasingly turning to artificial intelligence (AI) to streamline their content creation processes and engage more effectively with their audiences. By integrating AI tools, school marketers can automate several aspects of content creation, from ideation to final edits, enhancing both efficiency and effectiveness.

www.imageseven.com.au/harnessing-ai-for-effective-content

LinkedIn Profile Best Practices For 2025

Use this checklist to optimise your LinkedIn Profile and get started with building your brand.

www.sendible.com/insights/linkedin-profile-best-practices

Marketing Your Independent School: Are You Just Parading Elephants?

There’s a well-known marketing metaphor, originally popularized by Tom Pestridge, that uses a circus to explain the different facets of marketing. It’s a simple but powerful way to demonstrate how marketing isn’t just one thing—it’s the entire strategy that guides prospective customers (or in our case, prospective families) through a journey. The Circus of Independent […]

www.houseofhatsmarketing.com/marketing-your-independent-school-are-you-just-parading-elephants

Apple and Gmail make it harder for email campaigns to get to the inbox

With Gmail’s stricter spam rules and iOS updates disrupting engagement, more brands are missing the inbox. Here’s why — and how to fix it.

martech.org/apple-and-gmail-make-it-harder-for-email-campaigns-to-get-to-the-inbox

Duolingo Social Media Strategy: How Effective is it? Report [2025]

Discover Duolingo’s viral social media strategy and learn how to drive massive engagement. Get tips to boost your own brand’s social media.

brand24.com/blog/duolingo-social-media-strategy

How Private Schools Can Leverage Search Ads for Enrollment

Boost your school's brand and build awareness with Google & Microsoft Search Ads.

www.enrollmediagroup.com/blog/how-private-schools-can-leverage-search-ads-for-enrollment

RECOMMENDED VIEWING

RECOMMENDED LISTENING

204: Rebrand or rethink? Fixing the real problem

When enrolments are slipping, pressure is mounting and the Board starts asking tough questions, the temptation to undertake a rebrand can seem appealing. A well undertaken rebrand can transform your school for the better, but it’s not always necessary. This episode, we discuss why sometimes a rebrand can be a costly mistake for schools, how to know if a rebrand is right for your school and what alternatives school Heads can consider instead.

www.imageseven.com.au/204-rebrand-or-rethink-fixing-the-real-problem

MARCOM JOB

Marketing & Communications Manager @ Washington Episcopal School

Washington Episcopal School (WES) is searching for an energetic, creative, and highly organized storyteller to serve as our next Marketing & Communications Manager. This is not a behind-the-scenes role—this is for someone who thrives in the heart of a vibrant school community, capturing real moments in real time, crafting compelling narratives, and bringing the magic of WES to life. Please note that this is a 12 month, full-time in-person position.

jobs.marcomsociety.org/job/marketing-communications-manager-22

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

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