Issue 234

Author

Brendan Schneider
April 14, 2025

In partnership with

PROLOGUE
Did You Know the MarCom Society Has a Free Job Board?

I wanted to take a moment to highlight a resource that might be flying under your radar - the MarCom Society's completely free job board dedicated exclusively to marketing and communications positions at K-12 schools.

Recent Job Postings

Here are some of the exciting opportunities currently available:

Associate Director of Communications @ St. Agnes Academy
The Marketing Coordinator’s role is to reinforce the School’s mission and sustain the School’s brand and voice through internal and external communications. The coordinator’s strengths must include a high level of written and oral communication skills, editing, digital and visual storytelling, creative content production, exceptional time-management skills, and capable of multitasking.

Website & Marketing Manager @ Cannon School
We are seeking a Website and Marketing Manager to begin immediately. The Website and Marketing Manager is responsible for executing strategies that enhance the school’s visibility, attract prospective students, engage current families, and support the institution’s mission. This role focuses on managing marketing assets, overseeing print materials, maintaining the school’s website content, handling marketing administrative tasks, and ensuring cohesive messaging across all platforms.

Senior Marketing Associate @ Notre Dame Prep School
This full-time, 12-month position is part of the Communications Office and reports to the Director of Communications. This position is primarily on-site with the opportunity for hybrid flexibility when appropriate.

Browse All Open Positions

I encourage you to bookmark the MarCom Society Job Board and check it frequently as new positions are added regularly.

As always, I'll continue highlighting open positions in each newsletter, but the job board gives you direct access to all available opportunities whenever you need them.

Have you used the job board yet? I'd love to hear about your experience or any suggestions you might have for improving this resource.

Thanks,
Brendan

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UPCOMING EVENT

For MarCom Society Members Only

Generational Giving and Messaging Trends in the Era of Wealth Transfer: what you need to know and do in FY 2025

As one of the largest intergenerational wealth transfers in history accelerates, schools and advancement teams must adapt to the unique preferences, motivations, and communication styles of different generations. This session provides an overview of giving trends across generations—from Baby Boomers to Gen Z—and offers actionable strategies to craft compelling messages that resonate with diverse donor groups in FY 2025.

RECOMMENDED READING

The case for AI illiteracy

Why not knowing might be an academic advantage

substack.com/inbox/post/160133422

4 Quick & Easy Ways to Improve Your School’s Emails

Without revamping your entire email marketing strategy, here are 4 quick and easy things that you can do today to improve your school’s emails.

cursivecontent.com/quick-tips-improve-schools-email

GA4 Partner Integration with Meta Events Manager: Setup Guide

Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.

www.jonloomer.com/ga4-partner-integration-with-meta-events-manager-setup-guide

Instagram Chief Says Edits App Coming Soon, Will Be Available for Free

Instagram’s anticipated new video editing app will be launched “in the next couple of weeks.”

www.socialmediatoday.com/news/instagram-free-edits-video-editing-app-coming-soon/744139

The 15 Best Keyword Research Tools in 2025 (Free + Paid)

Keyword research is the cornerstone of a successful SEO strategy, but the sheer number of tools available can make it overwhelming to choose the right

nealschaffer.com/keyword-research-tool

Do a number on your messaging

Numbers make your messaging more impactful. Studies confirm that using numbers makes messaging more believable, compelling and memorable.

englishmarketingworks.com/do-a-number-on-your-messaging

7 Quick Instagram Reels Tricks to Get More Views and Likes

Are you leveraging Instagram Reels for your school? Grab these 7 quick tricks to get more views and likes on your school's Instagram Reels.

socialschool4edu.com/7-quick-instagram-reels-tricks-to-get-more-views-and-likes

RECOMMENDED VIEWING

RECOMMENDED LISTENING

Brendan Schneider

Talking Catholic · Episode

open.spotify.com/episode/73e0GUPe16kPRtxFNYvx1a?go=1&sp_cid=221122be6878ecab74d5bdad6560103e&utm_source=embed_player_p&utm_medium=desktop&nd=1&dlsi=67322805d25a47f2

MARCOM JOB

Marketing Manager @ Whitby School

Whitby School is seeking a Marketing Manager to execute the strategic marketing and communications plan to service the school’s admissions, development, and academic goals for internal and external audiences. These ongoing initiatives work towards an increase in recruitment, retention, philanthropy, and referrals of qualified families that become enthusiastic ambassadors of the School.

jobs.marcomsociety.org/job/director-of-communications-71

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

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