Issue 235

Author

Brendan Schneider
April 21, 2025

PROLOGUE
Feeling Overwhelmed by Digital Marketing? You're Not Alone.

Do these challenges sound familiar?

  • Never having enough time to get it all done

  • Watching your plate fill up with new responsibilities (but nothing coming off)

  • Questioning if your marketing efforts are actually effective

  • Wondering about the ROI of your marketing budget

  • Being tasked to increase inquiries while juggling everything else

Trust me, I've been there too. That's precisely why I created the Fractional Digital Marketer program - because I've sat in your seat and experienced these same struggles firsthand.

Instead of trying to do it all yourself or hiring a full-time marketing team (which isn't in most school budgets), what if you could have expert support implementing proven strategies specifically designed for independent schools?

My team can handle your inbound marketing implementation, SEO management, Google Ads, Meta Ads, blog content creation, monthly reporting, and more, all while you maintain control through regular coaching calls.

The best part? Our singular focus is on increasing inquiries for your school. That's the metric that matters most to your leadership, and it's the one we obsess over.

If you're curious about how we could take some of this weight off your shoulders, I'd love to chat. No pressure, just a conversation about where you're struggling and how we might help.

Thanks,
Brendan

P.S. NAIS reports that 85% of school heads view digital marketing as "important" or "very important." Is your school giving you the support you need to excel in this critical area?

SPONSOR
Free Webinar: Reimagining the Applicant Journey & Enrollment Funnel

Join this must-see presentation for an inside look at how EMA's reimagined School Search—coming soon to Admission.org—will greatly enhance EMA's reach with prospective families and streamline their connection to schools.

UPCOMING EVENT

For MarCom Society Members Only

Generational Giving and Messaging Trends in the Era of Wealth Transfer: what you need to know and do in FY 2025

As one of the largest intergenerational wealth transfers in history accelerates, schools and advancement teams must adapt to the unique preferences, motivations, and communication styles of different generations. This session provides an overview of giving trends across generations—from Baby Boomers to Gen Z—and offers actionable strategies to craft compelling messages that resonate with diverse donor groups in FY 2025.

RECOMMENDED READING

How to Write the Perfect Blog Title: Proven Formulas and Expert Tips

Creating compelling blog titles is both an art and a science. Titles are your first opportunity to grab your target audience’s attention, entice them to

nealschaffer.com/blog-titles

What matters most in a media crisis

The conventional wisdom around handling a crisis likely to result in negative publicity is to focus on how you will deal with the media. Sadly, in my view, that is often what public relations (PR) consultants providing crisis communications advice will do. Above all else, they will want to get the media release written and prepare for potential interviews.

www.imageseven.com.au/what-matters-most-in-a-media-crisis-2

Lights, Camera, Connection! Engaging School Leaders & Students with a Fun Selfie Challenge

Boost school spirit and engagement with a fun selfie challenge that connects leaders and students while creating great social media content.

socialschool4edu.com/engaging-school-leaders-students-with-a-fun-selfie-challenge

RECOMMENDED VIEWING

RECOMMENDED LISTENING

105. Differentiation Strategies for Independent Schools with Chuck English | Mindful School Marketing

In this episode, we’re joined by the brilliant and always insightful Chuck English of English Marketing Works. Chuck has partnered with dozens of independent schools across the U.S. and Canada, helping them clarify their messaging, sharpen their marketing, and truly stand out in crowded markets. We loved this conversation because…

mindfulschoolmarketing.com/differentiation-for-indpendent-schools-chuck-english

MARCOM JOB

Communications & Engagement Coordinator @ Ridgefield Academy

Reporting to the Director of Advancement, the Communications & Engagement Coordinator plays a vital role in ensuring the successful planning and execution of valuable initiatives that support the school’s enrollment, fundraising, and engagement goals. The successful candidate will work closely with all members of the Advancement team to ensure that marketing campaigns, fundraising efforts, community events, and related projects are completed on time, within scope and budget, and in alignment with the brand, mission, and values. They will also be primarily responsible for engaging and supporting our alumni community.

jobs.marcomsociety.org/job/ridgefield-academy-ridgefield-ct-2-communications-engagement-coordinator

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

Promote yourself to 5,000+ subscribers by sponsoring this newsletter. Email me at [email protected].