Issue 238

Author

Brendan Schneider
May 12, 2025

PROLOGUE
Introducing: SchneiderB Unschooled

Big news! After 28 years in private education and transitioning to full-time entrepreneurship in 2022, I'm launching a new project called SchneiderB Unschooled.

Many of you don't know that I've made this career leap, and even fewer have heard the unfiltered truth about what it's like to leave school administration to start a business serving those same institutions.

❝

"I want people to make their own decisions about their careers, but if they choose this path, I want them to be aware of the reality of what walking this path is like."

Why am I starting this now? I'm seeing more talented educators leave schools to become entrepreneurs—a trend that both concerns me and compels me to share the full story (challenges and all) of my journey.

Don't worry—School Marketing Insider (and SchneiderB Media) isn't going anywhere. This new publication simply explores a different facet of my professional experience that might resonate with many of you.

Respectfully Unschooled,
Brendan

SPONSOR
In-Person Workshops for Marketing & Admissions

Tackle your toughest enrollment challenges with the Enrollment Marketing Geeks! Join Andy Lynch and Dr. Rick Newberry as they dive into critical enrollment topics — equipping your team with recruitment and retention strategies, plus a clear framework for implementation.

July 17: The Family Journey™ Workshop (Linfield Christian School in CA)
July 24: The Admissions Playbook (Timothy Christian Schools in IL)

Register before May 31 for Early Nerd Pricing.
Brought to you by Tassel™ and Enrollment Catalyst.

UPCOMING EVENT

For MarCom Society Members Only

How To Create an AI Policy for Your School (with Template)

In this Lunch & Learn Live Session, Brendan will walk you through creating an AI Policy template for your school. I will share a template that will jump-start the process. 

RECOMMENDED READING

Improve Yield & Close Deposit Gaps with Smart Enrollment Tactics

Struggling with yield? Learn how to spot deposit gaps early, use intent data, and drive enrollment with personalized, real-time strategies.

www.halda.ai/post/understanding-yield-trends-and-responding-to-deposit-gaps

The 15 Best Free Video Editing Apps for the iPhone in 2025

Nowadays, more than ever, video content is vital for enticing potential customers. Young generations, in particular, spend countless hours on social

nealschaffer.com/free-video-editing-apps

How to Get a Google Knowledge Panel for Your Business (+Tips to Optimize It!)

A Google Knowledge Panel can lend extra credibility and visibility to your business. Find out how to get a Google Knowledge Panel and see examples.

www.wordstream.com/blog/google-knowledge-panel

Meta launches a stand-alone AI app to compete with ChatGPT

After integrating Meta AI into WhatsApp, Instagram, Facebook, and Messenger, Meta is rolling out a stand-alone AI app. Unveiled at Meta's LlamaCon event

techcrunch.com/2025/04/29/meta-launches-a-standalone-ai-app-to-compete-with-chatgpt

Brendan Schneider (@schneiderb.com)

I’m on BlueSky. Are you?

If you are, please follow me there, and I’ll follow you back.

bsky.app/profile/schneiderb.com

RECOMMENDED VIEWING

RECOMMENDED LISTENING

207: The truth about parent focus groups

A brand video is more than just a promotional piece – it's a powerful tool to tell your school's story, showcase its values and connect with the community. In this episode, we dive into the importance of brand videos for schools and introduce award-winning producer and director Gavin Carroll to unveil our exciting new video service offering, imaginate for Education. We discuss how brand videos can communicate a school's identity, attract prospective families and staff, and build a strong alumni community.

www.imageseven.com.au/207-the-truth-about-parent-focus-groups

MARCOM JOB

Director of Marketing & Communications @ Seacrest Country Day School

Seacrest seeks a dynamic and experienced Director of Communications & Marketing to join our community. This individual will develop, implement and oversee all marketing and communication strategies with the goal of raising brand awareness about Seacrest across all of the school’s constituencies and in the broader Southwest Florida region.

jobs.marcomsociety.org/job/director-of-marketing-communications-37

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

Promote yourself to 5,000+ subscribers by sponsoring this newsletter. Email me at [email protected].