Issue 240

Author

Brendan Schneider
May 26, 2025

In partnership with

PROLOGUE
A Moment of Reflection

For those of you in the United States, today marks Memorial Day—a time to honor and remember those who made the ultimate sacrifice in service to our country. It's one of those days that reminds us there are things bigger than our daily work, our enrollment challenges, and our marketing campaigns.

While I know our SchneiderB community spans the globe, there's something universal about the spirit of Memorial Day that transcends borders: the recognition that strong communities are built by people willing to serve something greater than themselves. Whether that's military service, community service, or the work we do daily in our schools, shaping young minds and building stronger communities through education.

As we head into the final stretch of the school year, it felt right to pause and acknowledge those who served, and to reflect on our own roles in service to our school communities.

Thanks, and with appreciation,
Brendan

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SPONSOR
Stop Being the Only One Who Gets It

For years, I watched school marketers struggle in isolation, juggling crisis communications, Instagram posts, and budget meetings while wondering if anyone understood the unique madness of education marketing.

That's exactly why I created MarCom Society.

It's where hundreds of school marketing and communications professionals gather monthly for live expert sessions, practical training, and those "finally, someone gets it!" conversations you've been craving.

No more figuring it out alone. No more wondering if your approach is right.

UPCOMING EVENT

For MarCom Society Members Only

Deepfake Sexual Abuse: Your Role in the Response by Evan Harris

Deepfake sexual abuse and sextortion are fast-emerging risks for schools, often taking the form of non-consensual intimate images created with AI tools. This session will introduce MarCom staff to how these incidents typically unfold, what schools are legally and ethically required to do, and how the risk is evolving. We’ll also explore the role communications teams can play in educating parents, shaping preventative messaging, and preparing for their part in a coordinated response plan.

SCHNEIDERB UNSCHOOLED

Why SchneiderB Unschooled? Why Now?

During my 28 years working at private schools, my first interview question to prospective employees was always, "Why [School Name]?

www.schneiderbunschooled.com/p/why-schneiderb-unschooled-why-now

RECOMMENDED READING

Google Expands AI Features in Search: What You Need to Know

Google AI Mode rolls out in US Search with Gemini 2.5 integration, AI overviews expand to more languages. + more announcements from I/O.

www.searchenginejournal.com/google-expands-ai-features-in-search-what-you-need-to-know/547176

AI Overviews ARE Impacting SEO. Here's What to Do About It

AI Overviews are impacting traditional SEO. Here's how and what to do so you can get seen in AI Overviews and stand out in search results.

www.wordstream.com/blog/ai-overviews-impact-on-seo.

LinkedIn Headshot Essentials: What to Wear and How to Pose for Your Best Photo

Your LinkedIn profile photo serves as your digital handshake on the platform that becomes the default website for most professionals. Because we are

nealschaffer.com/linkedin-headshot

Assurance: What School Communities Need Most During a Time of Transition

Some communities navigate head transitions with a sense of calm, steady optimism while others are more aligned with the qualities of a “Nervous Nellie.” To ensure your school is in the former category, there are a few important steps Boards should take.

rg175.com/blog/193

Say Less. Convert More.

Consumers today are inundated with messaging at every turn. They experience decision fatigue over even the smallest choices — from what to make for dinner to which summer camp to choose for their children. If your messaging isn’t crystal clear and they can’t quickly find the information they need or

www.elevatemarketingstrategy.com/blog/say-less-convert-more

RECOMMENDED VIEWING

RECOMMENDED LISTENING

Marketing Strategies for Success [S4:E5]

Join me for a conversation with Brendan Schneider, Founder and CEO of SchneiderB Media, as he shares insights and actionable strategies from his new book on the latest marketing techniques schools can use to stand out in a competitive landscape.

www.enrollment.org/articles/marketing-strategies-for-success-s4-e5

MARCOM JOB

Director of Communications and Marketing @ St. Mark's School

Reporting to the Head of School and a member of the School’s Senior Administrative Team, the Director of Communications & Marketing leads the school’s efforts in sharing its story with authenticity and impact, helping to prepare our students for their future. This includes supervising a creative team that advances the school’s enrollment, philanthropic, and reputation-building goals through integrated communication and marketing efforts, built on a deep understanding of the distinctive value offered by a St. Mark’s education. We seek a strategically oriented Director of Communications and Marketing with strong leadership skill sets who will enhance the regional, national, and international profile of the School by working with campus partners to identify and communicate effectively with existing and new internal and external audiences.

jobs.marcomsociety.org/job/director-of-communications-and-marketing-38

Whenever You're Ready, There Are 4 Ways I Can Help You

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

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