Issue 241

As graduation photos fill your social feeds and that last school bell rings, take a moment to celebrate what you've accomplished this year.

You've been the storyteller, crisis communicator, and brand guardian for the past ten months. You've navigated admissions deadlines, made spirit week look epic, and somehow convinced people that your cafeteria actually serves good food.

While others get to end their "year" in December, you've been working the school calendar – January admission crunch, spring event season, and now summer prep mode.

But here's the thing: those students walking across the graduation stage? Your work helped get them there. The inquiries you generated, the stories you told, the community you built – it all mattered.

So before you dive into summer camp marketing and next year's planning, take a breath. You made it through another year, and you made it count.

Now go enjoy your summer (but keep that phone handy – there's always a parent with a question about fall registration).

Congratulations,
Brendan

What was your biggest marketing win this school year? Hit reply and let me know.

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