Issue 243

I have a confession: I love to read.

But I've discovered something about my reading habits. I typically read fiction books and listen to non-fiction books. I don't know when this happened or why, but it's the pattern I follow currently.

That's exactly why I'm excited to share that School Marketing The Right Way is now available on Audible.

There's something about listening to non-fiction that clicks for me. Perhaps it's because I can absorb the strategies while moving around, or because the conversational tone makes complex marketing concepts feel more approachable. Whatever it is, I retain business content so much better when I hear it.

And I know you're juggling a million things. You're probably reading this while responding to emails, prepping end-of-the-year reports, or grabbing coffee between tasks.

Now you can absorb these ideas while you're commuting, taking a walk, or yes, even doing dishes. Save your reading time for that novel you've been wanting to dive into.

Whether you've been meaning to read the book or you're looking for a refresher on building personas, creating content that actually converts, or finally getting your digital marketing house in order—your morning commute just got a lot more productive.

Check it out on Audible here →

Are you a fiction reader/non-fiction listener too? Hit reply and let me know; I'm always curious about how busy school marketers like you prefer to consume different types of content.

Thanks,
Brendan

Hello, book clubbers! Our next book for the end of the school year is The 6 Types of Working Genius: A Better Way to Understand Your Gifts, Your Frustrations, and Your Team by Patrick M. Lencioni.

RSVP today: https://community.marcomsociety.org/c/book-club-a4bfab/the-6-types-of-working-genius-a-better-way-to-understand-your-gifts-your-frustrations-and-your-team

You are a content marketing expert with a deep understanding of user journeys and engagement funnels.

I’m going to ask you for ideas on ideal content marketing topics for each stage of the user journey for [SCHOOL].

Before you create the response, ask any questions that will help create a better output.

Here is information about my [SCHOOL]

[attach, link, or paste your school description and differentiator, the more information you can provide, the better the output will be]

and my primary audience is [insert primary audience].

Please create specific content topics and ideas for the primary channels at each stage of the non-linear and cyclical user journey (awareness, interest, engagement, consideration, conversion, retention, and advocacy) that will help guide the user to the next phase of the cycle.

Include journeys with potential multiple entry points across additional channels (paid, earned, owned, and shared) and repeated touchpoints for the target audience. Take your time.

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