Issue 244

You know that feeling when you're sitting in a faculty meeting, and someone suggests, "We should just post that on social media," like it's a magical solution to everything? And you're the only one in the room who understands why that's not quite how it works?

Or when you're trying to explain why you need a proper email automation sequence instead of just "sending out a blast," and you can see their eyes glaze over?

Yeah. That's the reality for most school marketers.

Our latest salary survey confirms what I've suspected for years: 37% of you have zero direct reports, and another 27% work as a one-person marketing team. You're not just wearing multiple hats—you're wearing the entire hat store.

But here's what really gets me: you're doing this incredibly important work, work that directly impacts enrollment, retention, and your school's future, in complete professional isolation.

When was the last time you had a conversation with someone who understood the nuance between recruitment marketing and retention communications? Or someone who got excited about conversion rates and lead-nurturing sequences? Someone who didn't think "inbound marketing" was just a fancy term for "put it on the website"?

This is exactly why I created the MarCom Society.

It's not just another professional development program. It's your professional lifeline. A place where "What's your email open rate?" is a regular Tuesday conversation. Where someone actually cares about your Google Analytics and celebrates when you nail that perfect social media campaign.

Every month, you get live training from experts who speak your language. Mastermind groups where you can work through your actual challenges with people who've been there. And here's the kicker: your membership includes access for up to 9 colleagues at your school. Finally, a way to get everyone on the same page without breaking your budget.

The isolation stops here. The learning accelerates here. Your career grows here.

Ready to join a community that gets what you do?

Join the MarCom Society now →

Because the best marketing happens when you're not marketing alone.

Thanks,
Brendan

Most school marketing teams aren’t short on heart. They’re short on time, clarity, and consistency. This session will help.

Join Annie Figenshu - strategic content consultant and StoryBrand Certified Coach - for a practical, story-driven approach to school marketing that actually works.

You’ll learn:

+ A clear framework for writing school content that connects
+ Why most websites and emails lose families’ attention—and how to fix it
+ How to build a simple system that supports enrollment and retention

Whether you're writing for admissions, advancement, or your head of school, you’ll leave with tools that make the job easier—and copy that actually converts.

About the Speaker

Annie Figenshu is a strategic content consultant, StoryBrand Certified Coach, Mailchimp Pro Partner, and the author of Simple Social Media. She works with founder-led brands and small marketing teams who need smart, scalable content systems—especially when the stakes are high and the team is small. With a background in theater and improv, Annie helps businesses clarify what to say, how to say it, and where to put it—so their marketing finally connects with the audience.

RSVP today: https://community.marcomsociety.org/c/guest-experts-e2f31b/why-your-school-marketing-isn-t-working-and-how-to-fix-it

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School Marketing The Right Way: Purchase my new book about school marketing. It was the book that I wished existed when I started my journey with marketing a school. Purchase.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

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