In partnership with
PROLOGUE
Something's brewing for August...
You know that feeling when you're in a conversation with a person who is involved with enrollment at their school, and they casually mention something they're doing with AI that makes you think, "Wait, what? How are they doing that?"
Yeah, we need to talk.
After my fall AI marketing summit, I kept hearing the same thing from admission folks: "This is great for marketing, but what about the enrollment side?"
Fair question.
Because let's be honest—managing inquiries, nurturing prospects, and guiding families through the admission process while maintaining that personal touch we're known for?
That's its own unique challenge.
I've been working on something specifically for the admission and enrollment community. Something that addresses the real questions you're wrestling with about AI in student recruitment.
Tomorrow morning, I'm sharing what I've been up to and how you can be part of it.
Let's just say August 21st is looking pretty interesting...
Until Tomorrow,
Brendan
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UPCOMING EVENT
For MarCom Society Members Only
Why Your School Marketing Isn’t Working (And How to Fix It)
Most school marketing teams aren’t short on heart. They’re short on time, clarity, and consistency. This session will help.
Join Annie Figenshu - strategic content consultant and StoryBrand Certified Coach - for a practical, story-driven approach to school marketing that actually works.
You’ll learn:
+ A clear framework for writing school content that connects
+ Why most websites and emails lose families’ attention—and how to fix it
+ How to build a simple system that supports enrollment and retention
Whether you're writing for admissions, advancement, or your head of school, you’ll leave with tools that make the job easier—and copy that actually converts.
About the Speaker
Annie Figenshu is a strategic content consultant, StoryBrand Certified Coach, Mailchimp Pro Partner, and the author of Simple Social Media. She works with founder-led brands and small marketing teams who need smart, scalable content systems—especially when the stakes are high and the team is small. With a background in theater and improv, Annie helps businesses clarify what to say, how to say it, and where to put it—so their marketing finally connects with the audience.
SCHNEIDERB UNSCHOOLED
RECOMMENDED READING
Whenever You're Ready, There Are 5 Ways I Can Help You
Fractional Digital Marketer Program: Our flagship consulting program, where we help you get more inquiries by implementing inbound marketing, Google Ads, Meta Ads, SEO, Reputation Management, and blogging for you! Learn more.
School Marketing The Right Way: Purchase my new book about school marketing. It was the book that I wished existed when I started my journey with marketing a school. Purchase.
SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.
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