In partnership with
PROLOGUE
Ready to unlock AI's potential for your enrollment strategy?
I'm excited to invite you to something I've been working on—the Admission + AI Summit on August 21st.
If you've been wondering how to actually use AI in your marketing and enrollment work (beyond just the hype), this virtual half-day is for you. We're bringing together experts who are already using AI tools to transform how they connect with families, streamline applications, and enhance their school's story.
No fluff, no overwhelming tech talk—just practical strategies you can implement right away. Think custom GPTs for admissions, AI-powered content creation, and smart ways to personalize your family communications.
The best part? It's completely free thanks to our friends at Independent School Management.
We've got an incredible lineup of speakers who are doing this work every day, and I can't wait to dig into the real-world applications with you.
Questions? Just hit reply—I'd love to hear what AI challenges you're facing!
Thanks,
Brendan
Marketing ideas for marketers who hate boring
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
UPCOMING EVENT
For MarCom Society Members Only
Why Your School Marketing Isn’t Working (And How to Fix It)
Most school marketing teams aren’t short on heart. They’re short on time, clarity, and consistency. This session will help.
Join Annie Figenshu - strategic content consultant and StoryBrand Certified Coach - for a practical, story-driven approach to school marketing that actually works.
You’ll learn:
+ A clear framework for writing school content that connects
+ Why most websites and emails lose families’ attention—and how to fix it
+ How to build a simple system that supports enrollment and retention
Whether you're writing for admissions, advancement, or your head of school, you’ll leave with tools that make the job easier—and copy that actually converts.
About the Speaker
Annie Figenshu is a strategic content consultant, StoryBrand Certified Coach, Mailchimp Pro Partner, and the author of Simple Social Media. She works with founder-led brands and small marketing teams who need smart, scalable content systems—especially when the stakes are high and the team is small. With a background in theater and improv, Annie helps businesses clarify what to say, how to say it, and where to put it—so their marketing finally connects with the audience.
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School Marketing The Right Way: Purchase my new book about school marketing. It was the book that I wished existed when I started my journey with marketing a school. Purchase.
SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
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