In partnership with
PROLOGUE
Vacation Edition
As you read this, I’m currently at the beach enjoying some wonderful vacation time with the family.
To quote the great philosopher, Jimmy Buffett:
“If life gives you limes, make margaritas.”
You can guarantee that I’ll be enjoying a few margaritas while I’m away.
Until next week,
Brendan
The easiest way to stay business-savvy.
There’s a reason over 4 million professionals start their day with Morning Brew. It’s business news made simple—fast, engaging, and actually enjoyable to read.
From business and tech to finance and global affairs, Morning Brew covers the headlines shaping your work and your world. No jargon. No fluff. Just the need-to-know information, delivered with personality.
It takes less than 5 minutes to read, it’s completely free, and it might just become your favorite part of the morning. Sign up now and see why millions of professionals are hooked.
SPONSOR
Free AI Summit for Independent School Admissions: Transform Your Enrollment Strategy on August 21
Join admission professionals from across the independent school community for a game-changing half-day virtual summit on August 21, 2025. Discover how artificial intelligence can enhance your student recruitment and enrollment processes while preserving the personal touch that makes independent education special. This free event, sponsored by Independent School Management, features expert speakers sharing practical AI applications, proven strategies, and real-world insights you can implement immediately. Whether you're new to AI or looking to refine your approach, you'll connect with fellow professionals and leave with actionable tools to strengthen your enrollment outcomes. Free registration is available now, with optional recordings for $100 if you can't attend live.
UPCOMING EVENT
For MarCom Society Members Only
The Funnel is Dead: Inbound Lead Optimization (ILO) - A Flywheel Approach to Enrollment Success
In today’s competitive independent school landscape, enrollment success no longer hinges on outdated marketing funnels—it thrives within a dynamic, ever-evolving flywheel model. The Inbound Lead Optimization (ILO) System reimagines enrollment marketing by aligning closely with prospective families’ needs and interests, guiding them through the buyer’s journey of attract, engage, and delight, transforming them from curious prospects into passionate advocates. This session will unpack the power of ILO, a data-driven, relationship-centered approach that ensures each interaction with a prospective family is intentional, personalized, and impactful. This session will unpack the power of ILO, a data-driven, relationship-centered approach that ensures each interaction with a prospective family is intentional, personalized, and impactful. Session participants will gain actionable insights into how ILO converts awareness into commitment and families into loyal champions, creating a self-sustaining recruitment ecosystem through word of mouth. Whether refining an outreach strategy or seeking a game-changing enrollment framework utilizing best practices, this session will provide the blueprint for sustainable success.
SCHNEIDERB UNSCHOOLED
RECOMMENDED FROM X
Anthropic dropped the best free masterclass on prompt engineering
— #Aadit Sheth (#@aaditsh)
10:03 AM • Jul 24, 2025
RECOMMENDED READING
RECOMMENDED LISTENING
MARCOM JOB
Whenever You're Ready, There Are 5 Ways I Can Help You
Fractional Digital Marketer Program: Our flagship consulting program, where we help you get more inquiries by implementing inbound marketing, Google Ads, Meta Ads, SEO, Reputation Management, and blogging for you! Learn more.
School Marketing The Right Way: Purchase my new book about school marketing. It was the book that I wished existed when I started my journey with marketing a school. Purchase.
SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.
Sponsor This Newsletter: Promote yourself to 5,000+ subscribers by sponsoring this newsletter. Learn more.