In partnership with
PROLOGUE
AI in Admissions: Ready or Not, Here It Comes
Let's be honest—while you've been debating whether to dip your toe into AI waters, some schools are already swimming laps.
The August 21st Admission + AI Summit isn't about convincing you that AI is the future of admissions. It's about making sure you're not left behind while others figure out how to use it without losing the human touch that makes independent schools special.
Here's what I know: Your next applicant family is probably already using AI to research schools, write essays, and make decisions. The question isn't whether AI belongs in admissions—it's whether you'll be equipped to work with it or against it.
This half-day virtual summit brings together enrollment pros, admission directors, and heads of school who are grappling with the same questions you are:
Can we use AI to improve our own processes without compromising authenticity?
What's working (and what's failing) at schools already experimenting?
Thanks to ISM's sponsorship, this entire summit is completely free. ISM has been helping independent schools adapt to change for 50 years, so you know the content will be actionable, not theoretical.
Register free here before your calendar fills up and you're stuck watching the recordings while your competitors are implementing what they learned in real-time.
Thanks,
Brendan
Marketing ideas for marketers who hate boring
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
UPCOMING EVENT
For MarCom Society Members Only
The Funnel is Dead: Inbound Lead Optimization (ILO) - A Flywheel Approach to Enrollment Success
In today’s competitive independent school landscape, enrollment success no longer hinges on outdated marketing funnels—it thrives within a dynamic, ever-evolving flywheel model. The Inbound Lead Optimization (ILO) System reimagines enrollment marketing by aligning closely with prospective families’ needs and interests, guiding them through the buyer’s journey of attract, engage, and delight, transforming them from curious prospects into passionate advocates. This session will unpack the power of ILO, a data-driven, relationship-centered approach that ensures each interaction with a prospective family is intentional, personalized, and impactful. This session will unpack the power of ILO, a data-driven, relationship-centered approach that ensures each interaction with a prospective family is intentional, personalized, and impactful. Session participants will gain actionable insights into how ILO converts awareness into commitment and families into loyal champions, creating a self-sustaining recruitment ecosystem through word of mouth. Whether refining an outreach strategy or seeking a game-changing enrollment framework utilizing best practices, this session will provide the blueprint for sustainable success.
SCHNEIDERB UNSCHOOLED
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I'm thrilled to announce the launch of the @GeminiApp Storybook.
As a new father, I've been thinking about how to communicate with my son in a way that truly resonates with him, and in a way that many of our own parents used to communicate with us… reading. With Storybook, now
— #Joël (#@joelyawili)
5:23 PM • Aug 5, 2025
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MARCOM JOB
Whenever You're Ready, There Are 5 Ways I Can Help You
Fractional Digital Marketer Program: Our flagship consulting program, where we help you get more inquiries by implementing inbound marketing, Google Ads, Meta Ads, SEO, Reputation Management, and blogging for you! Learn more.
School Marketing The Right Way: Purchase my new book about school marketing. It was the book that I wished existed when I started my journey with marketing a school. Purchase.
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