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PROLOGUE
See You in Austin?
I'm heading to the Enrollment Management Association's Annual Conference in Austin this week, and I'm genuinely excited to connect with fellow enrollment and marketing professionals who are navigating the same challenges we all face in K12.
There's something energizing about being in a room full of people who understand the delicate balance of storytelling and strategy, of building authentic community while hitting enrollment targets. If you're there too, please don't hesitate to say hello – whether it's between sessions, over coffee, or during one of those spontaneous hallway conversations that often turn out to be the most valuable part of these events.
I'm curious to hear what's working (and what isn't) in your enrollment strategies this year, and what trends you're seeing in how families are making school choices. Plus, Austin's pretty great for grabbing tacos, BBQ, and talking shop.
Hope to see some familiar faces and meet some new ones. The work we do matters more than ever, and there's real value in learning from each other's experiences.
Safe travels to everyone making the trip!
Thanks,
Brendan
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UPCOMING EVENT
EMA Annual Conference in Austin, TX
I’ll be attending the EMA Annual Conference this week in Austin, TX.
I’m presenting at a pre-conference workshop with Nija Majmudar Meyer and her team from Woodward Academy. Our session is called The Next Era of Enrollment: Strategies That Think and Tools That Learn and takes place on Wednesday, Sept. 17 from 1:00 pm to 5:00 pm.
I’m also presenting with Evan Harris from Pathos Consulting Group on Friday at 10:15 am. Our session is AI for Admissions: Data, Emails, Insights.
If you are attending the conference, please stop me and say hello! I love connecting with readers of the newsletter IRL.
See you in Austin!
Learn more: https://ac.enrollment.org/
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