In partnership with
PROLOGUE
On Finding Your People (and Your Next Gig)
You know that feeling when you're scrolling LinkedIn at 11 PM, wondering if that "Director of Communications" job at a school three states away is the one? Or when you're happy where you are, but curious what else is out there? Or when a colleague slides into your DMs asking if you know anyone hiring?
Yeah. Me too.
Here's the thing about our corner of the education world: we're a small tribe. School marketing and communications folks are scattered across independent schools, often operating as departments of one (or maybe two, if we're lucky). We're writing crisis communications at breakfast, filming TikToks at lunch, and designing the annual report after dinner. And when it comes time to make a career move? We're often searching in places that don't quite get what we do.
Which is why I'm excited to let you know about something I should've mentioned sooner: we have a jobs board.
It lives at jobs.marcomsociety.org, and it's built specifically for our people. Not generic "marketing jobs." Not "education jobs" that turn out to be teaching positions. These are roles for folks who speak our language—the ones who understand why brand guidelines matter, why stakeholder engagement isn't just a buzzword, and why "can you just make it pop?" makes us twitch.
Whether you're actively looking, casually curious, or trying to help a friend find their next chapter, bookmark it. Share it. Check in on it.
Because finding your people shouldn't be hard. And neither should finding your place.
Thanks,
Brendan
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
The Enrolment Snapshot 2025
The [YELLOW CAR] Enrolment Snapshot is a free benchmarking tool created by [YELLOW CAR] in partnership with the Learning Analytics Collaborative by Consilience™. Through a secure and simple platform, participating schools can:
Visualise the evolution of their enrolment alongside regional and global patterns.
Gain a clearer understanding of how their school’s story fits within the wider landscape of international and independent education.
Enjoy full data privacy — schools only ever see their own data in comparison to anonymised aggregated trends.
It takes just one minute to participate, and your insights contribute to a richer, more connected view of enrolment dynamics worldwide. Submit your school’s data by 10 November 2025 and be part of this year’s global snapshot:
UPCOMING EVENT
For MarCom Society Members Only
How to Differentiate Your Messaging This Fall
Does your school struggle to answer the question: “What makes us different?”
Independent schools are doing extraordinary work in teaching and learning. But too often, those powerful stories are lost in a sea of sameness. Everyone promises "small classes" and "an inclusive community." But without sharper, more distinct messaging, families can't see why your school is worth choosing over another. We'll tackle this challenge head-on using real-life examples, and you'll walk away with actionable, strategy-driven tools to make your messaging stand out this admission cycle.
About Sophie Shulman & Schoolhouse Creative
Sophie Shulman is the Founder and Creative Director of Schoolhouse Creative, an agency focused on strategic messaging for independent schools that need sharper, clearer messaging and materials to stand out in a crowded market. With over a decade of in-house experience leading marketing and communications at a K–8 independent school in the Bay Area, Sophie serves as an extension of school marcom teams, bringing deep expertise without the need for extra training or oversight. She blends her creative skills with her love of education to help schools tell their stories with clarity and impact.
SCHNEIDERB UNSCHOOLED
RECOMMENDED READING
🚨 Facebook just made a big change: “Reach” is now called “Viewers.” Check out this quick video to see exactly where to find the updated metric on both mobile and desktop.
At #SocialSchool4EDU, we keep you ahead of the curve on all things school social media! 💜 #SchoolPR
— #𝑨𝒏𝒅𝒓𝒆𝒂 𝑮𝒓𝒊𝒃𝒃𝒍𝒆 (#@andreagribble)
12:00 PM • Oct 8, 2025
RECOMMENDED VIEWING
Whenever You're Ready, There Are 5 Ways I Can Help You
Fractional Digital Marketer Program: Our flagship consulting program, where we help you get more inquiries by implementing inbound marketing, Google Ads, Meta Ads, SEO, Reputation Management, and blogging for you! Learn more.
School Marketing The Right Way: Purchase my new book about school marketing. It was the book that I wished existed when I started my journey with marketing a school. Purchase.
SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.
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