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PROLOGUE
I Talked AI Strategy on the Independent School Moonshot Podcast (And Actually Got Specific)
I recently spent an hour with Peter Baron from MoonshotOS talking about something most of us are still figuring out: how AI actually fits into the day-to-day grind of independent school marketing.
Not the hype. Not the fear. Just the practical stuff.
We walked through real use cases—the kind you can try this week.
How to use AI for competitive research that actually reveals blind spots.
How to build sharper personas by simulating parent interviews.
How to rewrite website copy faster without losing your voice.
And yeah, we talked about prompting, because most people are still treating AI like a search bar instead of a thinking partner.
Here's what stuck with me after we finished recording: AI isn't going to replace you, but it might finally give you back the time you need to do the work that actually matters. The strategic stuff. The creative stuff. The human stuff that moves the needle.
If your marketing team is understaffed (and whose isn't?), this might be the unlock you've been waiting for. But only if you move past dabbling and start integrating it into your workflow.
The episode covers the RACEQ prompting framework, how to train your team without freaking them out, and why Baumol's cost disease means we can't keep doing more with less the old way.
Listen here if you want the tactical breakdown. And if you try something after listening, I want to hear about it.
Thanks,
Brendan
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For MarCom Society Members Only
How to Differentiate Your Messaging This Fall
Independent schools are doing extraordinary work in teaching and learning. But too often, those powerful stories are lost in a sea of sameness. Everyone promises "small classes" and "an inclusive community." But without sharper, more distinct messaging, families can't see why your school is worth choosing over another. We'll tackle this challenge head-on using real-life examples, and you'll walk away with actionable, strategy-driven tools to make your messaging stand out this admission cycle.
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Social Media is Smoke and Mirrors: A Reality Check for New Education Consultants
I had a conversation with Chuck English recently that’s been sitting with me, and I think it’s important enough to share with all of you who are navigating this transition from school employee to entrepreneur.
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