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PROLOGUE
The One AI Prompt That Actually Saves Me Hours
Everyone keeps saying school marketers should use AI. (Me included)
But when are you supposed to learn it? Between managing admission events, updating the website, and writing the Head's holiday message?
You don't need to become an AI expert. You need ONE good use case that actually works.
Here's one you experiment with:
Competitive Research in 10 Minutes Instead of 2 Hours
Stop manually reviewing competitor school websites. Use this ChatGPT prompt instead:
"I'm analyzing competitor messaging for [your school type]. Please review these websites: [list 3-5 URLs]
For each school, identify: 1. Their main value proposition 2. The 3-5 key programs they emphasize 3. The emotional tone of their messaging 4. Any unique positioning
Then summarize: What patterns exist? What gaps or opportunities do you see?"
That's it.
What used to take two hours now takes 10 minutes.
Two Quick Notes:
You still need to verify (AI makes mistakes). But it gives you a solid starting point instead of a blank page.
This same prompt structure works for analyzing your own website, comparing program descriptions, or reviewing admission materials.
You don't need to master AI. You just need one prompt that makes your Tuesday less painful.
Thanks,
Brendan
P.S. Want it even better? Add: "Format your response in a table." You're welcome.
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