In partnership with
PROLOGUE
The Other Half of the Story
Three years ago, we started tracking something most of our industry wouldn't talk about: what school marketers actually earn. Last year, 277 of you responded, and we built the most comprehensive compensation benchmark our field has ever had.
This week, the 2026 MarCom Society Salary Survey launches. Same compensation questions you expect, but this year we're adding something that matters just as much: mental health, burnout, and what actually makes you want to stay in this work.
Because salary data only tells half the story. Your comments over the years have made that clear.
Watch your inbox on Wednesday for the full announcement and survey link.
Thanks,
Brendan
Want to get the most out of ChatGPT?
ChatGPT is a superpower if you know how to use it correctly.
Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.
Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.
SPONSOR
How Ready Is Your School for Faculty Recruitment in 2026?
Faculty recruitment is changing fast — the channels, the messaging, the candidate expectations for speed and transparency, and even the talent pool itself. With AI now reshaping both how candidates search and how schools recruit, the pace of change is only accelerating.
To compete in 2025 and beyond, School Leadership, HR, and Marketing teams need to fully leverage the tools at their fingertips. That’s where Searchality comes in — a platform and set of services built specifically for K–12 schools. We help teams streamline hiring, lower costs, gain independence from third-party recruiters, and, most importantly, hire the right people faster.
Special Offer
Meet directly with Beth Owen - Founder of Searchality - and assess your school’s readiness. This meeting will also give you 1 year of free access to Searchality’s SmartMatching tool, a $1000 value
SCHEDULE MEETING WITH BETH
SCHNEIDERB UNSCHOOLED
Sponsored
MarketingAlec
Skip the AI hype, get real results. Join 12,000+ marketers learning the AI tools and prompts that drove 40% better performance. Power prompts Mon, Fresh tips Wed, Deep dives Fri.
RECOMMENDED READING
RECOMMENDED VIEWING
Whenever You're Ready, There Are 5 Ways I Can Help You
Fractional Digital Marketer Program: Our flagship consulting program, where we help you get more inquiries by implementing inbound marketing, Google Ads, Meta Ads, SEO, Reputation Management, and blogging for you! Learn more.
School Marketing The Right Way: Purchase my new book about school marketing. It was the book that I wished existed when I started my journey with marketing a school. Purchase.
SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.
Sponsor This Newsletter: Promote yourself to 5,000+ subscribers by sponsoring this newsletter. Learn more.