Issue 270

If you're reading this, you made it through another fall season.

The open houses. The admissions events. The last-minute requests from leadership. The social posts you squeezed in between everything else.

This week, I hope you get a moment to breathe. Maybe even a few days where nobody asks you to "just quickly" do anything.

You've earned it.

I know some of you will still be checking email. Some of you are already thinking about January. That's okay. We're wired this way.

But if you can, try to actually be wherever you are this week. The strategy can wait. The content calendar will still be there. Your inbox will survive without you for a bit.

To everyone who opened these emails this year, replied with your thoughts, pushed back when you disagreed, or just quietly read along: thank you. Writing for this community is one of the best parts of my work.

Wishing you rest, good food, and time with people who matter.

See you in the new year,
Brendan

You know the feeling. You're juggling social media, crisis comms, admissions support, and whatever else lands on your desk. And when you need to talk through a challenge or get feedback on an idea, there's nobody in the building who really gets what you do.

That's why I built the MarCom Society.

It's a community of K-12 marketing and communications professionals who show up for each other. Every month, you get live training sessions with guest experts, practical lunch-and-learns on specific tools and tactics, and co-working sessions where you can actually get things done alongside colleagues who understand the work.

But here's what members tell me makes the biggest difference: the mastermind groups. Small groups that meet every three weeks to help each other solve real problems. No theory. Just people in the trenches figuring it out together.

You also get access to our AI prompt library, quarterly deep-dive courses, a book club, 60+ resources, and the ability to ask me your specific questions directly.

One membership covers up to 10 people at your school. $1,000 for the year.

If you're ready to stop working in isolation, join us.

Learn More at MarComSociety.org

Teacher recruitment and school marketing have both changed dramatically over the past 5–7 years — and those changes have caused two previously separate functions to collide. In this session, we’ll break down the major shifts that are making recruitment more challenging for schools, and explain how modern marketing strategies, teams, and tools can play a critical role in solving them.

Beth Owen is the Founder and Director at Searchality.

RSVP today: https://community.marcomsociety.org/c/guest-experts-e2f31b/the-critical-role-of-marketing-when-it-comes-to-teacher-recruitment

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School Marketing The Right Way: Purchase my new book about school marketing. It was the book that I wished existed when I started my journey with marketing a school. Purchase.

SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.

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