Issue 272

Every January, we convince ourselves that this is the year we finally do more.

More social media posts. More video content. More events. More newsletters. More of everything.

But here's what I've learned after nearly three decades in schools: the problem isn't that you're not doing enough. The problem is that you're doing too much, and a good chunk of it isn't working.

You know exactly what I'm talking about. That print publication nobody reads, but you keep producing because "we've always done it." The event that takes 40 hours to plan and yields three inquiries. The social media platform where you're posting into the void because someone once said you needed to be there.

These things don't just take time. They take mental energy. They take creative bandwidth. They crowd out the strategic work that actually moves families from curious to enrolled.

So here's my challenge for you this January: instead of adding something new, eliminate something old.

Pick one thing you're doing right now that you suspect isn't working. Not something you're certain about. Something you suspect. That newsletter insert. That third platform. That annual tradition everyone dreads, but nobody will kill.

And just... stop doing it.

I'm giving you permission. Right here, right now. You have my blessing to let it go.

Here's what will probably happen: nothing. Nobody will notice. Nobody will complain. And you'll suddenly have a few hours back in your week to think strategically instead of just reacting.

The best marketing teams I've worked with aren't the ones doing the most. They're the ones who've gotten ruthless about doing less, but doing it better.

What are you going to stop doing this year?

Thanks,
Brendan

Teacher recruitment and school marketing have both changed dramatically over the past 5–7 years — and those changes have caused two previously separate functions to collide. In this session, we’ll break down the major shifts that are making recruitment more challenging for schools, and explain how modern marketing strategies, teams, and tools can play a critical role in solving them.

Beth Owen is the Founder and Director at Searchality.

RSVP today: https://community.marcomsociety.org/c/guest-experts-e2f31b/the-critical-role-of-marketing-when-it-comes-to-teacher-recruitment

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