PROLOGUE
A Quick Reminder: The 2026 Salary Survey Closes January 31
If you haven't taken the 2026 MarCom Society Salary Survey yet, this is your nudge.
We're currently at 209 responses, and I'm hoping to break 300 this year. That would make this the largest dataset in the survey's four-year history, which means more accurate benchmarks for everyone.
I know your inbox is full and your to-do list is long. But this truly takes less than 10 minutes, and your participation makes the final report more valuable for the entire K-12 marketing and communications community.
A few reasons to complete it this week:
For you: The final report gives you real data to benchmark your compensation and support salary conversations with your head of school.
For your peers: The more responses we get, the more useful the data becomes for professionals at every level and school type.
For a chance to win: Everyone who completes the survey is entered to win a signed copy of School Marketing The Right Way or a MarCom Society coffee mug.
The survey closes Saturday, January 31, at midnight. If you've been meaning to take it, now's the time.
Already completed it? Thank you. Feel free to share the link with a colleague who should participate.
Thanks,
Brendan
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UPCOMING EVENT
For MarCom Society Members Only
The Critical Role of Marketing when it Comes to Teacher Recruitment
Teacher recruitment and school marketing have both changed dramatically over the past 5–7 years — and those changes have caused two previously separate functions to collide. In this session, we’ll break down the major shifts that are making recruitment more challenging for schools, and explain how modern marketing strategies, teams, and tools can play a critical role in solving them.
Beth Owen is the Founder and Director at Searchality.
SCHNEIDERB UNSCHOOLED
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