Issue 276

I've been experimenting with AI tools for a while now. And I've noticed something interesting in my conversations with school marketers.

Almost everyone has tried ChatGPT at this point. Most people have had that moment where they asked it to write something, got back a response, and thought, "Okay, that's kind of cool."

But then what?

For a lot of us, that's where it stopped. Maybe you've used it to draft an email here or there. Maybe you've asked it to help with a social media caption when you were stuck. But using AI as a real tool in your daily enrollment and marketing work? That's a different thing entirely.

There's a gap between playing with AI and actually integrating it into your workflow in a way that saves you time and makes your outreach more personal.

That's what I'm teaching this spring.

I'm partnering with the Enrollment Management Association (EMA) to deliver a four-week master class called "From Prompt to Pipeline: Transforming Enrollment with AI." We start on April 13 and run through May 8. One hour of live instruction on Mondays, plus office hours on Fridays, so you can bring your real questions and challenges.

This isn't about the basics of prompting. It's about building sustainable workflows. Creating content that actually sounds like your school. Personalizing family communication without losing the human touch. And by the end, you'll have built a custom AI tool designed specifically for your daily work.

If you've been wondering how to move from "that's kind of cool" to "this is actually changing how I work," this is for you.

Register here

I hope you’ll join me!

Thanks,
Brendan

Your school probably has a strategic plan. Maybe it was approved last spring. Maybe it's sitting in a binder somewhere right now.

The hard part isn't creating the plan. It's what comes after the board approves it and everyone goes back to their regular jobs.

Steve Bileca, Head of School at Vail Mountain School, knows this tension well. His school had a thoughtfully designed strategic plan, but like most schools, it hit a wall: how do you actually implement strategy without it stalling or overwhelming everyone?

On February 11 at 2 pm ET, Steve will share how Vail Mountain closed the execution gap. He'll walk through their approach to turning long-term strategy into executable weekly work, translating big goals into 90-day sprints, and reworking leadership meetings so the most important work actually moves forward.

If your school has a strategy and you're feeling the pressure to turn it into something more than a document, this one's worth your time.

Register here - it's free

You've probably tried using AI to write something. A blog post. A social caption. An email to prospective families.

And then you read what it produced.

"In today's fast-paced educational landscape, our school fosters a nurturing environment where students can unlock their full potential..."

Delete. Delete. Delete.

Here's the thing. AI can write. But it doesn't know how you write. It doesn't know your voice, your rhythm, the phrases you reach for, the words you'd never use.

Until you teach it.

In this month's Lunch and Learn, I'm going to walk you through a process where you'll learn how to analyze your own writing, identify what makes your voice yours, and create a set of instructions that actually gets AI to sound like you wrote it yourself.

No more robotic copy. No more "delve into" and "in the realm of." Just your voice, at scale.

This is a working session. Bring a few samples of your own writing if you can.

RSVP today: https://community.marcomsociety.org/c/lunch-learn-sessions/how-to-train-ai-to-write-in-your-voice-w-prompt

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