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PROLOGUE
See You in Chattanooga
I'm heading to Chattanooga this week for the SAIS Independent School Brand Summit, and I'm really looking forward to it.
On Thursday morning, I'll be leading a hands-on session called "From Blank Page to Breakthrough: How AI Can Elevate Your School's Digital Marketing." We're going to work through real examples of how AI tools can help you craft social media posts, marketing plans, and campaign ideas in minutes. I'll share the R.A.C.E.Q. prompt-writing framework that I've been teaching school marketers for the past year, and we'll talk honestly about the pitfalls too, like AI hallucinations and keeping your content authentic to your school's voice.
Bring your laptop or tablet. This isn't a sit-and-listen session. We're building things together.
If you're at the conference, come find me. I'd love to connect in person.
Thanks,
Brendan
Where Expertise Becomes a Real Business
Kajabi was built for people with earned expertise. Coaches, educators, practitioners, and creators who developed their wisdom through real work and real outcomes.
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SPONSOR
I wrote a book.
Not because the world needed another marketing book. But because after 28 years of working in schools, I kept having the same conversations with the same smart people, making the same avoidable mistakes.
So I put it all down. Everything I've learned about what actually works in school marketing. The stuff that moves the needle and the stuff we all keep doing out of habit, even though it stopped working years ago.
School Marketing The Right Way is 188 pages of real talk. No fluff. No theory without application. Just practical, actionable guidance you can put to work this semester.
Don't take my word for it. Every single Amazon review is five stars. One reader said, "I read it in two days, and I hate reading." Another called it "the book for school MarCom professionals." A few said they wished it had been written years ago.
Look, I know you're busy. I know your to-do list is already too long. But this book was written specifically for you, the person doing this work every day, often as a department of one.
It's available in paperback, Kindle, hardcover, and audiobook.
Grab your copy at https://amzn.to/4qHGSX7.
Thanks,
Brendan
UPCOMING EVENT
For MarCom Society Members Only
Leveraging Canva Without a Graphic Design Degree
In this interactive workshop, you'll learn how to leverage the industry's most powerful, yet user-friendly design tool to elevate your digital presence and marketing efforts. Attendees will walk away knowing how to build a brand kit, make templates for teams to use, and ultimately make visual assets that will stop the doom-scrolling of right-fit families in their tracks.
About Abi: Abi is a seasoned marketing and admissions professional, with over 6 years of experience working in-house and agency-side in the private and independent school world. A wannabe-graphic designer at heart, Abi has leveraged Canva for her teams and her clients to make workloads more efficient, elevate schools' brand consistency, and most importantly, have some creative fun.
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Whenever You're Ready, There Are 5 Ways I Can Help You
Fractional Digital Marketer Program: Our flagship consulting program, where we help you get more inquiries by implementing inbound marketing, Google Ads, Meta Ads, SEO, Reputation Management, and blogging for you! Learn more.
School Marketing The Right Way: Purchase my new book about school marketing. It was the book that I wished existed when I started my journey with marketing a school. Purchase.
SchoolMarketingCRM: My new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community, which is designed to help you become a better MarCom professional through training, support, and community. Learn more.
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