It's a Tuesday in late July, 11 p.m. A mom is on the couch with her laptop balanced on her knees. The deposit cleared months ago. Her son is going to your school in five weeks.

She is googling what to wear first day private school.

Three tabs over, she's checking your calendar to figure out when drop-off actually is. She doesn't remember if there's a uniform on day one. She doesn't know if her son will know anyone. She is trying to picture August 28, and the picture is fuzzy, and the fuzziness is starting to feel like dread.

She will not call you. She will not email. She will not raise her hand and admit she forgot every logistical detail you covered in the spring. She will just sit there at 11 p.m. with a slow-growing knot in her stomach.

This is the August panic. It has nothing to do with whether the family is committed — they are. It's the gap between we said yes and we know what Tuesday looks like.

Schools that get ahead of it send one short email in mid-July that names the four things every incoming parent is privately worrying about:

You are not adding work for the family. You are removing a 2 a.m. Google search.

The yes was the easy part. Hold their hand into the building.

Thanks,
Brendan

Let’s face it. No one reads like they used to…if they read at all. Your website, emails, social posts, and newsletters have mere seconds to make an impression and hook your reader. In this hands-on session, not only will you be guided on how to write clear, concise, and compelling copy that is cognizant of your audience's attention span, but you will also learn how to diversify your communication channels and meet your families/prospects/alumni/donors where they are. Perfect for anyone looking to increase open rates, drive engagement, and craft messaging that moves people to act, even if they only skim.

Bio

Utilizing over two decades of expertise in digital strategy, messaging creation, and content development, Laurie builds sustainable and measurable marketing programs for independent schools and camps. She is a creative thinker who is passionate about driving results through key account marketing approaches to elevate awareness and sustain brand loyalty. Laurie co-founded Thrive Hive in 2024 with Miriam Stein, both former marketing and enrollment professionals at Charles E. Smith Jewish Day School, respectively. Laurie also runs Elevate Marketing Strategy, founded in 2021. She is a frequent conference presenter including AISAP, EMA, Prizmah, AIMS, Niche and others.

RSVP today: https://community.marcomsociety.org/c/guest-experts-e2f31b/tl-dr-writing-for-people-who-don-t-read

Get matched with a licensed therapist and get flexible support by chat, phone, or video. Take control of your mental health today and save 20% on your first month.
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