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PROLOGUE
The Part of the Story I Don't Usually Tell
This issue is a little different. No frameworks this week. The topic is me, which is not a sentence I type comfortably.
I was recently a guest on The Happy Clients Podcast, and the host got me talking about something I rarely write about here: how SchneiderB Media actually started.
If you have ever wondered how someone goes from sitting inside a school to running an agency that serves them, this is that story. The honest version is that there was no clean moment. I wanted to do this for a long time before I did it. I was afraid, and I had practical reasons to stay put. Healthcare kept me on the fence longer than any strategic question did.
Some of these stories I had never said out loud before. Vulnerable is probably the right word. But they are true, and if you have ever sat with a decision like that, I think they will land.
The episode is called "Get Help Before You Think You Need It," which is the lesson I learned the slow way. I assumed asking for help was something you earned after you had things figured out. It is actually how you figure things out. If you are a department of one, you know that pattern.
The whole conversation is about 21 minutes:
Watch on YouTube: https://www.youtube.com/watch?v=DaKkGC09GKE
Listen on Spotify: https://open.spotify.com/episode/6wC22oXkKJkXftIdmoFWEN
If you listen, hit reply and tell me what surprised you. I am curious what comes back on this one.
What have you been trying to figure out alone that you could ask for help with this week?
Thanks,
Brendan
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