Prologue
Welcome to the New Cup Of Coffee Newsletter
OK. I made a change to the newsletter again. :-)
Welcome to the first edition of the NEW Cup of Coffee Newsletter when it's technically issue number #73.
What's new?
At this time, the only new thing about the newsletter is the platform that I use to curate and send the links to you.
Everything else will remain the same:
- The newsletter will remain free!
- It will be published every Monday morning.
- It will include hand-curated links from me related to marketing, communications, enrollment, and productivity.
- Finally, the content can be consumed during a single cup of coffee.
I hope you continue to enjoy the newsletter and please let me know what you think by replying to this email or emailing me at brendan@schneiderb.com.
Thanks, Brendan
Sponsored Link
Digital Word of Mouth Marketing: Combining Digital Marketing and Word of Mouth for a Powerhouse Enrollment Strategy
What if you could combine the power of the TOP TWO inquiry-producing strategies for independent schools? Stop wondering and find out. Join Waldo Photos', Toni Schach and Truth Tree Consulting's Trevor Waddington for a FREE, one-hour exploration into how to digitize WOM for remarkable brand awareness and phenomenal social proof.
Marketing
Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST]
The Marketing O'Clock team welcomes the new Google Analytics, attribution improvements in Google Ads, and better Search insights in Google Podcasts Manager. The post Google Analytics 4 Launches & This Week’s Digital Marketing News [PODCAST] appeared first on Search Engine Journal.
SEO
10 Basic SEO Tips to Index + Rank New Content Faster
When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this popular and informative episode of Whiteboard Friday.
Five excellent tips to optimize SEO for Bing – not Google
Google isn’t the only search engine worth focusing on as a marketer. Diversify and widen your audience reach by ranking for Bing using these five SEO tips.
Enrollment
Getting Your CFO's Buy-In For a Net Tuition Revenue Strategy at Your Private School
Adopting a net tuition revenue strategy at your private school is a great tool to add to your toolkit, no matter where your private school is at in terms of stage or size. What’s more, net tuition revenue can help you crack the enrollment trend and continue to innovate and break boundaries at your school.
My Latest Post
How to Create a LinkedIn Group
LinkedIn is primarily thought of as a social network for “professionals,” best known for job hunting, networking, professional development tips, and business-related updates. For this reason, some school marketers question the validity of including a LinkedIn Group in their marketing outreach plan.
While social media channels such as Facebook, Instagram and Pinterest are no-brainers when it comes to school marketing, you shouldn’t ignore LinkedIn either.
MarCom Job
Director of Marketing and Communications @ Academy of Notre Dame de Namur
The Academy of Notre Dame de Namur, an independent Catholic school for girls located in Villanova, Pennsylvania, is seeking a full time, 12-month Director of Marketing and Communications beginning in Fall 2020. Reporting to the Director of Enrollment and Institutional Advancement, the Director of Marketing and Communications will develop and implement a dynamic and integrated program of marketing and communication initiatives supporting the Academy of Notre Dame’s strategic goals.
Social Media
How Pinterest Story Pins Can Improve Your Marketing
Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. Pinterest, it seems, is tired of being underestimated. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing.
neilpatel.com