Prologue
This is so much fun for me!
Peter Baron and I launched a new podcast called Leadership Backstory, and our first guest, Ahad Khan, couldn't be better!
Not only is Ahad the CEO of Kajabi, but he is also a former student of mine. He and I both attended Western Reserve Academy, and that is where I taught him.
Happily, Ahad has done exceedingly well in spite of my teaching, and this conversation was full circle for me. I am so impressed with Ahad and found myself learning A TON from him!!
Hope you enjoy the conversation.
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Marketing
Five rebranding pitfalls to avoid
The competition is getting tough, enrolment enquiries are stalling, or your school doesn’t stand out anymore … it’s time to rebrand. Wrong.
The temptation to rebrand can be very strong, but often the results are lacklustre and misguided attempts can even damage your brand and the outcomes you desire. Before embarking on a rebrand, it makes sense to first understand what constitutes your school brand and how brands add value.
Your school’s brand can be defined as who you are, what you promise, and your ability and willingness to keep that promise.
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IEP vs. 504, What is the difference?
In the world of special education, you may hear the terms IEP and 504. They are similar in that they each provide support for a child who needs additional assistance at school. The goals may be the same, however, the qualifications, requirements, and implementations for each plan are different. Understanding which one is right for your child requires an in-depth look at what they are and how one qualifies.
MarCom Job
Marketing Manager @ Old Trail School
Old Trail School seeks a dynamic, self-motivated and creative individual for the 12-month, full-time position of Marketing Manager. Reporting to the Director of Marketing and Communications, this individual will drive photography, videography, graphic design and visual content for the school. The Marketing Manager will be responsible for the development and implementation of a comprehensive social media strategy as well as creating, editing and publishing social media content across multiple channels. The role will also maintain the school’s brand identity while contributing to digital content and special projects as a vital member of a small team.
Social Media
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It's no secret: schools are struggling with enrollment. This blog shares ideas to support your school's enrollment efforts on social media!
socialschool4edu.comHow To Start An Instagram Competitor Analysis
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socialinsider.io