Leadership Backstory Podcast
Headspace Health, Chief Marketing and Strategy Officer: Christine Evan’s Leadership Backstory
Christine Evans, Chief Marketing and Strategy Officer of Headspace Health, shares her career journey on this episode of the Leadership Backstory.
Christine retraces her journey from the fashion world to executive marketing roles at leading health-related brands like Fitbit and Headspace Health.
There are lots of leadership lessons packed into this episode.
We learned a lot, and we know you will too!
Marketing
Positioning: the battle for the mind of parents
When first engaged by a school, the team at imageseven initially looks at the school through the lens of the prospective parent. What we often discover is a confusing maze of competing market positions.
If your parents can’t identify what they are paying for and the school leadership doesn’t know what they are charging for, it is almost impossible for schools to identify their competitive positions.
Your School Website: What Prospective Students Look For
In this episode of The Higher Ed Marketer podcast, Bob Johnson, Ph.D., Founder of Bob Johnson Consulting, LLC, tells us why every school should focus their website on enrollment marketing and what things they need to get right.
5 Crazy and Unconventional Content Marketing Ideas That Actually Work (And Why) - with Joe Pulizzi
If you're looking for some outside-the-box content marketing ideas, you've come to the right place! In this interview Joe Pulizzi, the Godfather of Content M...
SEO
Google Keyword Planner: How to Use It to Find Keywords
Google Keyword Planner is a free keyword research tool. You can use it to discover new keywords, see their estimated search volumes, and learn how much it costs to target them.
While Google Keyword Planner is technically a PPC (pay-per-click) advertising tool, you can also use it to find keywords for your SEO (search engine optimization) strategy.
Below, we'll show you how to set up and use Keyword Planner for both SEO and PPC. Step by step.
School Blog Post
What is the best time to get started with the college process? - collegethoughts.com
There’s no bad time to get started with the college process, but starting early definitely works in your favor. There are numerous steps involved, including course selection, maintaining good grades, standardized testing, and college selection, just to name a few. Starting early gives you the best possible chance later on. We like to think of it like a deck of cards. Imagine you’re sitting at a table and you’re dealt a hand of cards. You hope that maybe you’ve been given some good ones, but there’s an equal possibility that you have a hand of duds. But what if you could choose the cards you’re dealt? What if you could plan it out for yourself and decide which cards to hold and which cards to play? That’s what it means to start the college process early. You pick out the cards and are in greater control of what happens.
My Latest Post
How And Why Marin Montessori School Thinks Like A Media Company
This is a guest post written by Terry Dubow, Director of Communications and Story at Marin Montessori School.
MarCom Job
Marketing and Communications Coordinator @ St. Andrew's-Sewanee School
St. Andrew’s-Sewanee School seeks a mission-driven, creative Marketing and Communications Coordinator to develop and implement a messaging strategy designed to promote the school’s enrollment and retention objectives and assist in alumni relations and fundraising goals. The ideal candidate must be a strategic thinker and strong writer able to develop and design communications that promote brand unity, messaging unity and consistency across multiple channels. The Coordinator must show a passion for telling the SAS story, its mission, and its strategic future. This is a 12-month, full-time position, and reports to the Director of Admission and Financial Aid.