Sponsored Link
Collaborative professional development that will level up your team's approach to planning and executing enrollment strategies
Join the Enrollment Marketing Geeks — Dr. Rick Newberry, president of Enrollment Catalyst, and Andy Lynch, president & CEO of North Star Marketing — for these action-packed, in-person workshops at the Disney Swan & Dolphin Resort in ORLANDO, FLORIDA!
A collaboration of North Star Marketing and Enrollment Catalyst
Leadership Backstory Podcast
Power Your Platform: Erica Schneider’s Leadership Backstory
Erica Schneider retraces her journey on this episode of the Leadership Backstory.
During our conversation, Erica discussed:
- the concept of personal branding and the importance of approaching it as “powering your platform.” She emphasizes the need to lead with authenticity and creating an online persona that reflects one’s true self rather than conforming to a specific brand or image.
- building relationships and connecting with others on a personal level, as well as shifting the focus from transactions to meaningful connections. She also talks about the balance between sharing personal stories and providing value to the audience, promoting the idea of being true to oneself while still delivering valuable content.
- And much more…
There are lots of leadership lessons packed into this episode.
We learned a lot, and we know you will, too.
So let’s get started!
News
How to Lead with Authenticity and Empathy During Times of Crisis
We live in a moment when authentic, empathetic and spiritual leadership is in high demand; however, it's rare when these qualities manifest themselves in a single leader.
Marketing
Have An Announcement? Make it Valuable to Your School’s Audience
Congrats! Something big is happening at your school.
Maybe you’re launching a new program. Or you have a new website. Or you hired an accomplished new head of school.
So what do you want to do? You want to shout it to the world, right? You want to put out a press release and let everyone know that you’re doing great things, because surely they’ll be impressed.
Except they probably won’t.
And the reason is not because they shouldn’t be impressed (because what you want to announce IS impressive). It’s because it’s about you — and not about them.
People are selfish with their content consumption. We know this. So let’s work with it.
Enrollment
How marketing can support your school retention strategy
Retaining existing families at your school is far more valuable than attracting new ones. Find out how your marketing team can assist school retention.
School Blog Post
Understanding Dyslexia: A Visual Perspective on Reading Challenges
Experience the world of dyslexia through the eyes of those who live with it. Gain insight into the challenges faced and how reading with dyslexia feels.
My Latest Post
Macro-Personalization: Why Personalizing The Student Journey Has Never Been Easier
I was in a conference breakout session a few weeks ago, and heard a term from a speaker that I had never heard before: Micro-Personalization.
As someone who thinks a lot about personalization in marketing, I was intrigued.
MarCom Job
Director of Marketing and Communications (Hybrid Work) @ Charlotte Latin School
Step into a pivotal role where your strategic communications and public relations expertise will shape messaging for Charlotte Latin School. Under the guidance of the Director of Philanthropy, you will lead and articulate our school’s narrative, ensuring a consistent, positive, and resonant voice. While the position requires on-site collaboration, some responsibilities can be managed remotely, providing flexibility.
SchneiderB Media
Whenever You're Ready, There Are 3 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
6 Instagram SEO Tips to Increase Your Reach
Search engine optimization (SEO) techniques help your content rank higher on Google, Bing, and Yahoo. But they can also help your Instagram profile appear higher in the app’s search results.
In this article, we’ll look at how Instagram ranks profiles and content. Plus, we’ll walk through six ways to boost your overall visibility on the platform.
semrush.com