Prologue
I'm excited to announce that the 2024 MarCom Society Salary Survey is now open!
This is a unique opportunity for school marketing and communications (MarCom) professionals to share insights about their compensation and career growth. Your participation is vital in creating a comprehensive understanding of the current landscape in our field. By participating in this survey, you contribute valuable data that helps benchmark salaries, understand industry trends, and shape future MarCom roles.
We strongly encourage all school MarCom professionals to take a moment to complete this survey. Your input is not just appreciated; it's essential in driving our profession forward. Let your voice be heard, and help us paint a clearer picture of the MarCom community today!
Thanks,
Brendan
Marketing
Episode 181: The Education Marketing Playbook in 2024: Lessons and Ideas from Eric Olsen
In this episode, Zach Busekrus sits down with Eric Olsen, a seasoned education marketing professional, to discuss marketing leadership lessons he's learned having worked in K-12, B2B, and Higher Education marketing contexts.
How to Get School Blog Readers to Stick Around
You've gotten people TO your school blog, now how to you get them to STAY? Here's how to keep those hard-earned eyeballs on your school blog content.
AI
OpenAI Announces Free ChatGPT Voice Capabilities In Mobile App
ChatGPT's latest update brings voice interaction to all users for free. Learn how this could reshape your approach to content and SEO.
Recommended Reading
Crisis communication lessons from 2023
It has been another turbulent year and as we head into 2024 it is important to reflect on what we can learn from events this year. I have detailed 10 top tips that I have taken away from reflecting on what has been a chaotic and uncertain time. And unfortunately, we can expect that this will continue in the coming 12 months with events around the world.
SEO
Prepare Your School for Google’s AI Search
With AI search changes, here are some tips to make sure your school is ready for this shift to optimize how you appear for school searches online.
Enrollment
How to Save a Dying College
Many of you have already seen the headlines, but last week the College of St. Rose in Albany, New York, announced that after over 100 years in operation the college would be closing on account of continued declining enrollment.
While college closure headlines are regrettably the norm these days, for me personally this one hit close to home as I’m a 2006 graduate of the institution’s Communications program. Like many folks reflecting on their undergraduate experience, my time at St. Rose was transformative, and nearly 20 years later I remain connected to many of the program’s faculty.
So it’s safe to say this one stings.
MarCom Job
Digital Content Manager @ The Buckley School
The Buckley School, Los Angeles’ oldest K-12 all-gender learning institution, has an opening for a Digital Content Manager. At The Buckley School, the Digital Content Manager, reporting to the Director of Strategic Marketing and Communications, is the systems master behind all communications. Working collaboratively with the Director of Strategic Marketing and Communications; Advancement and Admission Offices; and teachers, administrators, students, and staff throughout the K-12 community, the Digital Content Manager delivers current, dynamic, and easily accessible content via the website and emails. This individual keeps the communication trains running — smoothly, on time, and with clarity and accuracy.
SchneiderB Media
Whenever You're Ready, There Are 3 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
Promote yourself to 3,000+ subscribers by sponsoring this newsletter.
Social Media
What Should You Post on Social Media When Your School Is on Break?
It's a familiar dilemma for school social media managers - what should you post during school breaks? This blog breaks it down for you!
socialschool4edu.com