Marketing
Brand guidelines: why they're important for your school
Learn how school brand guidelines can help your team to understand your brand and use your assets correctly, to deliver on-brand experiences!
Implementing a February WOM Campaign for Your School
Take the challenge and learn how you can implement a February WOM marketing campaign for your school.
AI
AI Prompt of the Week
Prompt for Creating a Presentation
Your school is undergoing significant changes, and you need to communicate them effectively to your stakeholders. Discuss how you would structure your presentation to convey the changes, address potential concerns, highlight the benefits and impact, provide a roadmap for implementation, and ensure transparency and open communication to gain buy-in and support from your stakeholders.
7 Things to Know About Generative AI Right Now
First things first. We’ve been talking about “AI” as a monolith since ChatGPT came on the scene in November 2022. But in the marketing world, in most cases, what we’re really talking about when we refer to “AI” is generative AI. Generative AI is the term for algorithms that can be used to create content like code, text, audio, video and images, and that’s the focus of this post. Even though 70% of private and independent school marketers and 57% of public school district and charter school communications professionals felt pretty good about their copywriting abilities in 2023, generative AI presents a lot of opportunities to streamline your content development in the new year.
Enrollment
Why parents will Choose YOUR school over the school down the road
Learn The Stickman way how to make your school stand out and why parents will choose YOUR school from the one down the road. Get to know top school marketing strategies and more!
MarCom Job
Director of Marketing @ Indian Creek School
The Director of Marketing will report to the Director of Advancement and work collaboratively with the Head of School and Director of Communications. The school has adopted a 5-year strategic plan and this position will be critical in the execution of the plan. This is a full-time, 12-month position beginning July 1, 2024 that has the potential to become hybrid.
SchneiderB Media
Whenever You're Ready, There Are 3 Ways I Can Help You:
Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
Leveraging LinkedIn for Independent and Private Schools
LinkedIn offers independent and private schools a powerful platform to connect with diverse stakeholders. A well-crafted LinkedIn strategy can amplify the school's impact and foster a thriving online community. Learn More in this Blog.
easyschoolmarketing.comBest Times To Post On Social Media In 2024 [Original Research]
When is the best time to post on social media in 2024?
It's difficult to know when and how often to post across social networks to maximize engagement without trial and error.
Fortunately, your friends at CoSchedule analyzed 37,219,512 social media messages from more than 30,000 organizations to share the best times to post on every social network with you.
This information aims to provide to-the-point facts to help you make social media scheduling decisions as the world continues to recover from the COVID-19 pandemic. You’ll learn the newest information for 2024 with several major twists that make best times to post research from earlier years obsolete.
coschedule.com