Last week, I attended the AISAP Annual Institute in Salt Lake City.

While packing, my wife asked me if I was excited to go, and I said, "No!"

She looked at me a little funny; I explained that I was very excited to get to the Institute but dreaded the actual travel part.

After returning home on Wednesday night, both things proved to be accurate:

  1. Air travel is pretty awful right now.
  2. Being IRL (in real life) with colleagues and friends is priceless, so much so that I shared this on LinkedIn this week.

(My older readers should remember this...)

Plane tickets to Salt Lake City $$$

Hotel room $$

Institute Registration $

Having conversations with colleagues and friends in real life...


I can't encourage you enough to make the effort to be with colleagues and friends in person. Yes, technology has made meeting virtually so much easier and better; however, I was reminded last week that being in person is the best.





MarCom Job

SchneiderB Media

Whenever You're Ready, There Are 4 Ways I Can Help You:

Fractional Digital Marketer Program: Our flagship consulting program where we help you get more inquiries by implementing inbound marketing, Google Ads, FB/Insta Ads, SEO, and Blogging for you! Learn more.

SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.

The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.

Promote yourself to 3,000+ subscribers by sponsoring this newsletter.