Prologue
Did you know that for the last year, I've been writing a book about school marketing?
It's called "School Marketing The Right Way," and the current timeline is that it will be published right after the first of the year. I'm so excited!
There are SOOO many things that need to be done when writing a book that are not the actual writing part. One of those things is to design a cover, which I've done with a graphic designer. :-)
Want to see the final cover?
Click here and let me know what you think.
Thanks,
Brendan
P.S. If you are based in the US, I hope you have a wonderful Thanksgiving.
Sponsored Link
Ubiq X Sessions
I'm excited to announce that I’ll be speaking at the #UBIQX Sessions! Join us as we explore strategies and stories that will shape 2025’s approach to education. I'm looking forward to connecting with forward-thinking educators and industry leaders.
Marketing
Why Your School’s Brand Matters More Than Ever with Madison Carr
In this episode of the Independent School Moonshot podcast, Madison Carr, Creative Director at Creative Chameleon Studio, dives into the transformative role of branding in independent schools.
From aligning internal stakeholders to crafting a compelling narrative, Madison shares how effective brand strategy and design can boost financial sustainability and build trust with prospective families.
Packed with actionable insights, this conversation explores how schools can adapt to a competitive education market and stand out by telling their unique story.
Don’t miss this chance to strengthen your school’s brand and mission.
AI
Does AI-Generated Content Rank on Google?
The rapid advancement of artificial intelligence has sparked discussions about the effectiveness of AI-generated content in achieving high rankings on Google. While AI tools can produce text, they often fall short of matching human writers, especially in search engine optimization (SEO). Google’s ranking algorithms prioritize relevance, quality, authority, and user experience. Therefore, AI-generated content that aligns with these criteria can rank well. However, human-created content typically excels in delivering engaging and nuanced information, making it more competitive in search results.
Enrollment
A New Approach to Independent School Financial Aid with Jen Danish
On this episode of Mindful School Marketing, we welcome Jen Danish, head of Grace Episcopal Day School, who brings over 30 years of experience in independent schools. Jen’s commitment to fostering nurturing and inclusive school communities is at the heart of her work at Grace. In this episode, she introduces us to Grace’s pioneering Community Tuition Model, designed to make independent education more accessible and welcoming. We explore how this model redefines traditional financial aid, allowing families to pay tuition based on their means, fostering a balanced and inclusive school environment. Jen also shares the research and strategy that support this innovative approach, offering a roadmap for other schools looking to embrace inclusivity and affordability in their tuition models.
MarCom Job
Director of Marketing, Communications and Enrollment @ Telluride Mountain School
Telluride Mountain School, a unique independent school nestled in the San Juan mountains serving students Pre-K through 12th, is seeking a Director of Marketing, Communications, and Enrollment Management to join our team. This newly created position blends two key areas of responsibility—marketing and communications, as well as enrollment management—into a single, comprehensive role focused on promoting the school and growing its enrollment. The ideal candidate will be a creative and collaborative team member who is passionate about advancing the school’s mission, increasing visibility, and fostering a diverse and vibrant school community.
SchneiderB Media
Whenever You're Ready, There Are 4 Ways I Can Help You:
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SchoolMarketingCRM: My brand new marketing software for schools. This is the software I wish I had when I worked in schools. It handles all of your marketing functions, including landing pages, email automation, reputation management, appointment scheduling, and much more. Learn more.
The MarCom Society: Join other school marketing and communication professionals in my membership community designed to help you become a better MarCom professional through training, support, and community. Learn more.
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Social Media
As Bluesky soars, Threads rolls out custom feeds globally
In response to Bluesky’s rapid growth, Meta’s Threads has globally launched custom feeds, allowing users to tailor their content experience by following specific topics and profiles. This feature aims to enhance user engagement and personalization, positioning Threads as a competitive alternative in the evolving social media landscape.
techcrunch.comFive things you’re doing wrong with social media marketing
Many businesses falter in their social media strategies by posting identical content across platforms, focusing solely on sales, neglecting content planning, overlooking engagement, and failing to analyze performance metrics. To enhance your social media presence, tailor content to each platform’s unique audience, balance promotional posts with storytelling and educational material, plan content in advance, actively engage with your audience, and regularly assess analytics to refine your approach.
marketingmag.com.au