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SEO Coach DIY Software
A simple do-it-yourself SEO software platform, easy-to-use, and understand. SEO Coach will help you optimize your school's website and Google My Business listing for higher Google rankings, which will lead to more traffic to your website. No need to hire an SEO Consultant.
Marketing
4 Survey Mistakes & How to Avoid Them 🙅♀️
These common school survey mistakes are easily avoidable and make all the difference!
The best metrics to measure your school marketing strategy
One of the best parts about digital marketing is how measurable your actions are! We've set out five school marketing metrics that you should be assessing.
SEO
To Post or Not to Post: 7 Quick Tips for Google Posts
Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts.
Productivity
The People You Need to Create the Ultimate Content Brainstorming Team
You don't need to come up with ideas on your own-- or maybe even at all!-- if you build your school content brainstorming dream team.
Obsessive Passionate Entrepreneurs Feel More Burn Out
Don’t become an obsessively passionate content entrepreneur. Here’s why and how.
Best Goal Setting Worksheet to Help You Plan & Achieve
Discover a high-quality template that will help you through the process of setting, planning for, and achieving your goals.
My Latest Post
How To Set Up And Use Google Analytics Custom Segments For School Marketing
One of the downfalls of Google Analytics is that sometimes there’s too much data. That’s where Google Analytics Custom Segments are helpful.
MarCom Job
Director of Communications @ Currey Ingram Academy
Currey Ingram Academy is seeking a full time Director of Communications to lead the strategic vision and implementation for all school marketing and communications efforts. He/she also will provide communications support to staff, faculty, parents and administrators for schoolwide and department projects. The Director of Communications will ensure that all projects reflect the school’s brand and mission to help increase student/family retention and recruit new families to Currey Ingram Academy. This is a 12 month, full-time position.
Social Media
4 Questions to Ask Before Adopting a New Social Channel
Whether you’re still debating the merits of Tik Tok (sigh), or just trying to keep up with your peer schools, it’s helpful to have a framework for answering this question when it comes up, time and time again.
These are the four questions I always come back to when I have to answer it myself:
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