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What Digital Marketing Strategy Is Right For Your School?
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Marketing
Case study: How to maximize your investment in professional photography
When it comes to communication and marketing of your school, professional photography is sometimes seen as unnecessary while enrolments are strong, and a lavish expense when your enrolments are lacking. But don’t confuse the price you will pay with the value you will receive.
How to Write Amazing Blog Posts WITHOUT Being an Expert in Your Niche
Do you want to learn how to write a blog post when you suck as a writer? Today, I'm going to break down how to write amazing blog posts without being an expe...
15 Timeless Things I Learned From 15+ Years of Copywriting Websites
In the past 15+ years, I’ve worked on school website projects big and small. And I’ve realized: while user expectations have transformed, good storytelling holds true.
How to Create Highly Useful College Student Personas
To boost enrollments, your higher education institution must create and use student personas. These mini-profiles offer in-depth insight into students’ motivations, allowing for more personalized and targeted outreach. Customized content is key to improving sales
SEO
How to Optimize Your School's Admission Events for Search
School marketers know that SEO is a big undertaking. Take it one page at a time starting with your upcoming open house or admissions events. Here's how.
Technology
9 AI Tools For Media Creation
AI tools for media transform the way you work. Here, we look at some of the best tools around today and how they can help you.
Thank You
Thank You!
Thank you to Ben Hoke from the Diocese of Charlotte Schools for making a referral this past week.
My Latest Post
9 Ways To Implement Helpful School Marketing Strategies That Will Outlast The Pandemic
More than ever, helpful marketing is good marketing. The idea is to focus on educational content relevant for your audience.
MarCom Job
Communications Coordinator @ Sidwell Friends
Sidwell Friends, a coeducational Quaker day school, seeks a full-time Communications Coordinator to work with the Communications Department, located on its DC campus. The Communications Coordinator (CC) serves a key role in organizing the office and ensuring productive campus collaborations. As an analytical thinker, she/he/they is a highly organized project manager, clear communicator, and a communications professional willing to learn about and assist with digital communications, marketing, and print production. The CC acts as a key liaison for the Communications Office to help move along initiative planning, projects tasks, assist with the upkeep of communications and marketing plans, and keep projects on deadline. The CC also keeps publication schedules on track, vendor relations balanced, office organization on Asana, and the centralized communications calendar updated. The CC also serves to act as the executive assistant to the Chief Communications Officer when needed.