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Prioritizing marketing projects when seats are full
Anticipating or experiencing full enrollment can feel precarious. You’ve worked hard to be in this position, but now what? You have a growing waiting list and funds available for marketing investment … how should you prioritize initiatives and make the most of this season of opportunity? What is your retention strategy?
If these questions resonate with you, know that we’re cheering you on! In fact, at North Star Marketing more than half of our clients are experiencing full enrollment, so we understand the questions and challenges you’re facing. Check out our Full Enrollment guide for 11 strategies to maximize your marketing efforts with confidence. And if you still have seats to fill? We can help with that too.
Marketing
Does Your School Website Tell The FULL Story? If Not, Here’s How to Fix It.
Every page on a school website can be the first page someone sees. So how can you ensure that your visitor will get your FULL school story, regardless of the paths they choose to explore?
Enrollment
Three Secrets to Improve Your Work-Life Balance
Enrollment Managers know all too well that our job descriptions rarely reflect all we do. An Outlook calendar that would make some people see double is usually a standard way of operation through the grind of the admission season. So how do we keep ourselves up for the enduring race?
Productivity
Don't Ditch All Virtual Meetings
I recently began to experience symptoms of Zoom fatigue, so I was excited to go to my first in-person board of trustee meeting facilitation in quite some time. My facilitation partner and I designed our materials and prepared trustees for the topics. Then, I spent two days out of the office, ate a lot of take-out food and navigated a tense yet productive meeting all while wearing a mask. The school spent weeks arranging the retreat, brought trustees in from all over the country, organized logistics, and worried about the potential spread of a variant in COVID-19. The trustees completed the prep work, some traveled to the school and stayed in a hotel. In the final accounting, I had to wonder was this the best way to meet, given what we have learned from hosting and participating in virtual meetings for nearly two years?
Miscellaneous
Kelly McGonigal: How to make stress your friend
Stress. It makes your heart pound, your breathing quicken and your forehead sweat. But while stress has been made into a public health enemy, new research suggests that stress may only be bad for you if you believe that to be the case. Psychologist Kelly McGonigal urges us to see stress as a positive, and introduces us to an unsung mechanism for stress reduction: reaching out to others.
Increase Your Fundraising with Donor Cultivation Marketing
Marketing in the Nonprofit Sector Marketing has a ways been a delicate topic in the nonprofit sector compared with the business world. Low staffing, limited budgets, lack of marketing expertise, and concerns about messaging are just a few of the hurdles faced by many traditional nonprofits.
School Blog Post
How Field Trips Enhance Our Educational Experience
One of the most treasured traditions at The Oaks Academy are our field trips. All are rooted in our curriculum and offer students the opportunity to gain hands-on education in a variety of locations. From parks and museums to monasteries and monuments, historical sites to untouched nature preserves, students travel across the state and even all the way to Washington D.C. to expand their horizons and see their textbooks come to life.
My Latest Post
Is Facebook Organic Reach Really Dead?
Some marketers believe that Facebook organic reach is dead. But it can still play an important role in your overall marketing mix.
MarCom Job
Director of Marketing & Communication @ Crystal Springs Uplands School
Located in the San Francisco Bay Area, Crystal Springs Uplands School is a 6-12 co-educational independent day school located on two distinct campuses. Our deeply connected culture and community celebrates scholarship, strives for balance, and fosters inclusion. Crystal students bring a multitude of diverse and unique backgrounds to our community; they are motivated learners who lead with humility and embrace authenticity.