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One of the greatest gifts of my planner is that it enables me to simultaneously achieve work-related goals and invest in the best parts of life, like my relationships, health, and passions.
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Marketing
The top five school marketing mistakes ... and how to fix them
When your latest marketing effort produces a lacklustre result, the disappointment soon turns into frustration. What went wrong? While there are no generic answers that will solve all communication and marketing problems, the high-level answer is that your efforts must be more than an unconnected series of tasks. Effective communication and marketing at your school is not a single activity, but a well-choreographed effort that requires strategy, planning, consistency and resilience to execute.
Analysis by imageseven has revealed there are five common mistakes that can be fixed and give you the opportunity to better leverage your investment in marketing your school.
School Storytelling & The "So What?" Test
The School Storytelling "So What?" Test is the best way to find out if you're telling the story YOU want to tell, or if you're telling the story YOUR AUDIENCE wants to hear.
Enrollment
Sharing Social Media Love for Your School in February - Enrollment Catalyst
During my coaching meetings, I guide school leaders to consider social media storytelling campaigns that they can implement throughout the year. A storytelling campaign is actually a framework that guides your posting strategy for that month or a specific time period.
February is a great time to implement a storytelling campaign to share love for your school. This can be centered around Valentine’s Day on February 14 as you focus on this theme throughout the month.
6 ways to improve school relationships with parents
Engaging parents can be a challenge for your school! Check out our post to learn how you can use technology to drastically improve parent communication.
Productivity
5 Don’ts for Creators To Overcome Public Speaking Resistance
Get over your glossophobia aka fear of public speaking with these five tips from speaking coach Jam Gamble. – The Tilt
Miscellaneous
A Case in Point: The MarCom Director
The role of the Marketing and Communications (MarCom) Director is a complicated one within the advancement department. It is up to the MarCom Director to develop and execute on a MarCom plan that supports the school's strategic vision and goals. She must get her colleagues and stakeholders on the same schedule, using the same messaging, reporting by specific deadlines, and using collaborative tools to maximize the workflow. Most importantly, prospective and current parents, students, faculty, and donors judge the merits of the school on the quality, timeliness, depth, and relevance of the school's communications.
MarCom Job
Associate Director of Communications & Marketing @ Applewild School
Do you love to write? Do you enjoy thinking about what various constituencies need to know? Do you love being part of a vibrant community? We are looking for a self-starter with exceptional writing and organizational skills to join our team. This role will work closely with the Head of School, the Director of Advancement, and the Director of Admission to execute the communications strategy that will inform current and future families about Applewild’s exciting programs. This position has wonderful professional growth opportunities for someone looking to grow their career.