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Membership Is Open in the MarCom Society
The MarCom Society provides training and community for K12 School Marketing and Communications Professionals. It's a membership program to learn how to market and communicate effectively at your school.
Membership Includes:
- Unlimited Access to over 80 hours of on-demand video training.
- Unlimited Access to my Inbound Marketing Inquiry System Course which will teach you the exact system I've used to increase inquiries at my school.
- Unlimited Access to 60 pdf resources to help you become a better school marketer.
- Quarterly Book Club Discussion covering marketing, productivity, and other topics to help you with your school marketing.
- Private Online Community where you can learn best practices, exchange ideas, and ask questions of other members.
- Direct access to me to ask questions.
- Registration in the upcoming VirCon10 online conference is INCLUDED in the membership.
- Ability to add 10 members total from your school with your annual membership fee
===> Sign-Up Today <===
SEO
Should Your School Bid on Its Brand Name in Search Ads?
If your school runs a Google Ads Campaign, you're probably wondering if you should bid on your own brand name. Read these 10 reasons why it's a good idea.
Technology
Google Workspace Updates: Create externally friendly booking pages with appointment scheduling in Google Calendar
In addition to appointment slots in Google Calendar, we’re introducing appointment scheduling for selected Google Workspace editions. Introduced first for Google Workspace Individual users in June 2021, the appointment scheduling feature allows users to share their availability via a booking page, which can be used by external stakeholders, clients, and partners to schedule time.
Why Your CMS Is Not Fit For Purpose
The content management system (CMS) is now more than 20 years old, and it is evident that it's no longer fit for purpose. The original use cases of the platform no longer exist, and consumer behaviour has shifted beyond recognition. The time has come to find a new and better solution.
Six WordPress Plugins for the Best School Websites
Given its popularity, it’s no secret that we think WordPress is the best school website design option! Discover our favorite plugins ...
Enrollment
Niche Playbook – 3 Must-Have Family Surveys for PK-12 Enrollment Marketers
In this playbook, we share three kinds of surveys to conduct for evaluating current and prospective families’ experiences, how to execute them, and how to evaluate and act on the results.
My Latest Post
How To Create A Digital Marketing Strategy For School Marketing
A comprehensive digital marketing strategy will help you determine the most effective digital marketing strategies for your school.
MarCom Job
Marketing and Communications Director @ Subiaco Academy
Subiaco Academy is looking for professionals who are committed to supporting and promoting an independent, Catholic, boarding and day school, single-sex education environment, particularly an individual for our Marketing and Communications Director position to begin the summer of 2022. This is a full-time, 40 hour/week, 12-month, exempt staff position with some evening and weekend work that reports directly to the Academy’s Assistant Head of School for Enrollment and Community Outreach. The expected daily schedule is 8:00 am-4:30 pm.
Social Media
7 Tips for Getting More Time Back as a Marketing Manager
Does it feel like you don’t have enough time for everything on your list as a marketing manager? Check out these 7 tips for getting more time back from Zealous Advertising Co-founder Cassandra Polzin. Try Missinglettr for a free trial.
missinglettr.comThe 15 Best Social Media Scheduling Tools (2022)
Whether you have social media accounts for one brand or many, the process of posting regularly can quickly get overwhelming. This isn’t surprising, since
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