Sponsored Link
FREE Webinar: Messaging for Enrollment Success
Messaging is more important than ever and absolutely critical to the success of enrollment efforts. Consistent, authentic, and relevant messaging is often the key to differentiating your school in increasingly competitive marketplaces. It's not surprising then that messaging has become one of the most time-consuming and challenging disciplines for schools.
In this webinar, Chuck English will demonstrate how the right messaging will: * Clearly and consistently communicate what your school offers * Attract more mission-appropriate students * Differentiate your school from competitors * Provide validation for current parents
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Marketing
7 Habits of Highly Successful Marketers
In serving over 250 corporate, higher education and non-profit brands, here is what we have concluded: successful brands invest in cultivating and nurturing these seven powerful habits with fierce intentionality:
School Marketing Videos to Increase Enrollment
We recently sat down with Joe Monzo of Monzo Media Productions, to discuss creating videos for schools. Topics include creating micro-content videos, balancing in-house and professional video, and how videos can provide value to both existing and prospective families.
Why it is So Hard to Explain What Makes Your School Unique
I’ve said it before, but we live in an age where all schools tend to look the same. In fact, if you are a prospective parent, choosing a school in a location that offers a range of options is no easy task.
SEO
Google helpful content update is now rolling out
Google has started to roll out the new helpful content update that it pre-announced last week.
As a reminder, Google’s helpful content update is a sitewide signal. It targets websites that have a relatively high amount of unsatisfying or unhelpful content, where the content is written for search engines first.
In short, did you write that piece of content to rank on Google or did you write it to help users?
Miscellaneous
Your school’s most important resource: your staff
Staff are the most important resource your school has. Related areas such as selection, retention, development and wellbeing should have the highest priority for school Heads and executive teams.
My Latest Post
How Millennial Search Behaviors Impact Getting Your School Ranked In SERPs
Search engine optimization (SEO) is one of the most powerful ways to reach prospective families. Organic search ranking is heavily influenced by user behavior
MarCom Job
Director of Communications @ Severn School
Severn School challenges its students to pursue excellence in character, conduct, and scholarship, to marshal the courage to lead, and to contribute to the world around them. We believe this is best realized in a community where adults model these qualities, where a culture of belonging is fostered, and where each student is known and valued.
Social Media
Tips for Getting More Social Media Stories
SocialSchool4EDU's Andrea Gribble shares her best tips for getting more social media stories to make your school's online presence shine.
socialschool4edu.com